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How should I spend $1000 dollars? What is the best ROI?

Discussion in 'White Hat SEO' started by hockmasm, Jun 24, 2012.

  1. hockmasm

    hockmasm Regular Member

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    So, I have $1,000 dollars to spend on online marketing. What is the best way to spend it given my circumstances?

    I have two websites. One is a tutorial site that I write content for. I get average 300-500 visitors per day. Since penguin it has gone down. I have about 100+ articles I have written for it. I think using a fiverr gig to get backlinks caused it to lose traffic and serp status for my keywords.. Besides that I have done nothing to get backlinks. A few blogs link to me and that is it.

    The other site is a free membership site similar to facebook but for my niche. I get about 100 visits per day. I'd like to build more traffic to the site as I think in the long run it will be profitable. THe more people that visit the site the better I will do with adsense.

    Right now. I use adsense and amazon affiliate links for my income on both sites. I average between $2 - $8 dollars per day for both sites combined.


    So, how should I spend 1000 bucks? What would give me the best return for my investment?
     
  2. hatcheck

    hatcheck Junior Member

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    My recommendation would be to spend it on building more content. I'd focus on trying to get involved in online conversations that already exist in your niches.

    I like to use Google Alerts to give me, either via email or via RSS reader, information about the latest articles and related conversations from news sites, blogs, forums, and other websites, then turn them into abstracts, summaries of the articles and conversations that I find.

    I prefer using WordPress for this because I can use its architecture to post information as easily and cheaply as possible. Even if your current sites are not WordPress sites, it's no big deal to put a WordPress blog behind your current site, interlink the two, and use the WordPress blog as a way to build content quickly.

    Abstracting can be a very effective and cost-effective way to build content quickly. I've been working with abstracting for a few months now, and I've gotten some very decent results with it. I've been setting up a crowd sourcing approach to creating the abstracts. I've been selling them to my existing customer base on a very limited basis, and already sales are very good. I plan to ramp it up this coming week.

    Also, think about ways to generate content that will interest people already involved in other social media. Based on a conversation with a friend in the U.K., I'm now working on creating infographics. I just created my first infographic for a client of mine, and we're about to launch it to see if it attracts an audience. My U.K. friend published one in late April that was related to his career coaching business. It doubled his web traffic for the month of May and got him some high authority links as well, including one from a high-profile French web site. It was the ultimate in link building because he didn't even contact any other webmasters about getting back links. Instead, he just offered it on his site along with code to insert, and a fair number grabbed it.

    I haven't produced the same results yet, but as I said I just finished creating my first one for a client. We should know something in a month or so.

    If you have the ability to create videos, do that too. Videos can be a great way to get out your message and attract a wider audience.

    Since your second site is a social media site, you should also pay close attention to what your current users are telling you. They're your best clue as to what it will take to attract more of them, so interact with them and listen to them closely.
     
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    Last edited: Jun 24, 2012
  3. Pilot

    Pilot Junior Member

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    If we're just talking purely white hat SEO strategy, I would spend it on keyword research. Everything after keyword research tends to be pretty straightforward. To me it seems that keyword research contains many more undiscovered gems than linkbuilding does.
     
  4. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    I would recommend doing mobile marketing for your social media site with a part of this money.
     
  5. leonardodv

    leonardodv Junior Member

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    I vote for keyword research as well, and build more contents based on these keywords. Find more long tail keywords and topics that are frequently discussed in your niche then build back links to those contents. Use varies media to display your content, like videos, audios..etc.
     
  6. hatcheck

    hatcheck Junior Member

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    We now live in an age where authority trumps link reputation. Recent changes in Google rankings confirm this over and over again. In such an environment, keyword research isn't terribly important after you've identified your niche and the main keywords that obviously go with it. Create lots of content, and you'll create plenty of long tail attractors without having to optimize for any of them. Build the authority, and you won't need to optimize for the long tail.
     
  7. linkmonster

    linkmonster Power Member

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    Well You can try Manual SEO services instead of software work. Well You can spen Money on services like Press Release , Web 2.0. You can Try High Page Rank Blogs on C - Class IP .
     
  8. Smeems

    Smeems Regular Member

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    Depending on how popular your market is, I'd look to invest some in a quality infographic.

    The things can go viral so quickly that it will generate backlinks, can potentially generate hype, can really engage a social media audience if you have those outlets and can even be picked up by press.

    It depends heavily on what your market is and the quality of the infographic, but it could be well worth it. You'll need to go about promoting it the right way and to definitely target some influencers in your field using social media. Followerwonk can be brilliant for this.
     
  9. Maja92

    Maja92 Regular Member

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    Create your own private blog network, and no not class C IP nonsense. Good luck :)
     
  10. hockmasm

    hockmasm Regular Member

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    Share with me how the infographic technique works. Do I create a new blog post with the infographic in it and then people will link back to the url?

    Also, when you say abstracting do you mean just writing a summary of the article and then linking to it? or not linking to it?
     
  11. hockmasm

    hockmasm Regular Member

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    I just created my first infographic. I think it is pretty good. Now how do I get this thing to go viral? Also what is best text to write on the page holding the infographic?
     
  12. skripel

    skripel BANNED BANNED

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    Spend 200 on backlinking and content. Work for 2 weeks straight without stopping and hesitating. Go for a vacation for a week to clear your head for $700. Come back in a week and empty head to work on it again with 100$ to spend on new content and backlinking. In addition to that create your own articles and backlinks nonstop!!!

    Its hard but you can make it!
     
  13. Scritty

    Scritty Elite Member Premium Member

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    ^^^^^^^

    Keyword research is ok if you are just sitting here thinking "I'm going to build some website to make money - I need a niche"
    More and more IM'ers are NOT doing that
    They know the niches they are after and know the main keywords they want to rank for.
    It's getting harder and harder to rank for specific keywords without building up authority both onsite and offsite. That means a lot more onsite diversity and interlinking of your content, and a lot more offsite diversity in terms of link platform variation, anchor text variation and consistent linking over time rather than "burst" linking.

    Trying to rank a website for a specific product or review is getting harder and harder. "SonyT123435.3DTV" you can have the EMD, 2,500 words, a decent linking plan and STILL take weeks to arrive on page one, only for Google to decide they don't like your over optimization and de-index you a month later and find Amazon and your local electrical stores taking all the top 10 spots.

    Having a few sites that you can build huge authority to (think in terms of 250,000 words onsite 100% unique "written once - posted once" content) with age and trust seems to be the best money maker in the long term. Getting 3 authority sites like that should take you 12-18 months, and you're set.

    Micro sites and keyword targeted sites still just about work, but it's getting a harder and harder task to do it.

    MC has said a few times that although he doesn't activley target MFA (where "a" = adsense or amazon or affiliate) sites, most that he's seen around do not qualify for high rankings due to both poor onsite content (Panda) and over optimized offsite linking (Penguin)

    End of the day, better to have 3 sites each with 5 products on each bringing you $1000+ per month per product.
    You still make a great living, but it's so much easier and less likely to get hammered when Google cracks down on mini and micro sites even more (which they will).

    Scritty
     
  14. LeopardSeal

    LeopardSeal Newbie

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    Can you elaborate on your abstracting technique a little further?
     
  15. SolidTactics

    SolidTactics Regular Member

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    Content is good, I would also look at using some investment to ensure that the content you do publish is captivating and engaging. I'm not sure if you know it but google takes engagement factors more seriously now as it's a part of the google panda mix. If you need some additional suggestions, feel free to PM me.