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How should I price my SEO services to a client?

Discussion in 'Business & Tax Advice' started by minimo88, Oct 14, 2013.

  1. minimo88

    minimo88 Jr. VIP Jr. VIP Premium Member

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    Hey there BHW'ers,

    I need advice on how to approach the whole how to give a quote to a client for my SEO services.

    Should I ask how much he/she can spend and say I am able to work with their budget?
    Or should I say the price and let them choose whether they want to work with me or not?

    There was a audio book on negotiation by Zig Ziglar (RIP) who said you shouldn't say what price you are willing to work at. You should ask what they are able to spend and then say go higher or lower.

    I would like some suggestions from people who have their own SEO clients or are very god at sales.

    Thank you for your responses,
    Mo
     
  2. SnakePliskin

    SnakePliskin BANNED BANNED

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    Base it on competition, how much work it would take to rank them for the agreed upon terms, and how much that time you spend on it means to you ($$$ wise).
     
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  3. minimo88

    minimo88 Jr. VIP Jr. VIP Premium Member

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    So you mean just price a per hour and on competition?

    Thats good idea.
     
  4. Alpha.

    Alpha. Power Member

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    I like to sell my clients a 6 month campaign! Ask them what type of monthly budget they were thinking of, then go with the gut feeling... set yourself a minimum and don't go lower.

    Also, more importantly, set yourself an hourly wage! What is your time worth? How many hours would your work for 500$ a month etc...

    One of the biggest mistakes that new freelancers & entrepreneurs make is to sell themselves short. Remember that you have to pay taxes for each penny that flows and that you have expenses to cover too... put all that into your hourly fee, otherwise who will pay for it? If you have an office, what does that cost you per hour? Computer... mobile phone.. VPS... tools... etc, throw it all in!

    Always remember, every cent that the clients bill doesn't cover... is deducted from your earnings.
     
  5. SnakePliskin

    SnakePliskin BANNED BANNED

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    That's right. Base the price per hour on the competition level.
     
  6. bigjob

    bigjob Newbie

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    My advice, you better learn from your competitors who offer services such as you. This way you can understand how to determine the price of your services, and in addition you can provide a more interesting comparison for your service, both in terms of quality and price.
     
  7. MadStacks

    MadStacks BANNED BANNED

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    First way to know how much to charge is know what the industries going rate is and to do that you need to know your competition
    better. Look over at some other people offering identical services and compare it with what you are offering. At this point you can
    really calculate a decent quote for your client.