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How Should I Market My Social Media Marketing Services?

Discussion in 'Offline Marketing' started by hockeyroom28, Apr 26, 2010.

  1. hockeyroom28

    hockeyroom28 Registered Member

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    Hi, I am a web designer/freelance social media consultant. I consult small businesses on utilizing social media as a marketing tool. My typical client will have me setup a FB Fan Page, Twitter Page, and Blog and then manage it with daily updates. Service ranges from $500-$1000/month.

    There are tons of potentials locally so I want to market offline. What is my best option?

    Flyer Canvassing?
    Targeted Postcards?
    Cold Calling Targets?
    Cold Walk-Ins?
    Newspaper?

    I have some capital to and with a min. of $1500 (3 month commitment), should I consider commission based sales?
     
  2. bobbylove321

    bobbylove321 BANNED BANNED

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    If you do commission based sales, then you would have more interested people.

    I suggest you find businesses via yellow pages, and contact them that way with MAIL (physical mail) to the owner.
     
  3. hockeyroom28

    hockeyroom28 Registered Member

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    Bobbylove - thanks for the response. Do you suggest writing personalized letters and mailing them addressed to "Business Owner"?

    What is a typical commission for a $1500 sale?
     
  4. bobbylove321

    bobbylove321 BANNED BANNED

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    Write personalized letters since they will convert more because they give the genuine look to them.

    Commission for $1500 sale, you'd be looking at $500-$750, but it all depends on the situation, business, etc.
     
  5. hockeyroom28

    hockeyroom28 Registered Member

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    ok, personalized letters would be great, but how would I find out the owners name?

    What about cold calling? Is the personal letter more valuable? Is the letter better than a postcard?
     
  6. sikandar

    sikandar Senior Member

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    Tie up with Management schools, Business organizations etc in your area. Pose as an expert and deliver a free seminar in Social Media. The attendees would be a highly targeted group who would convert to your offers.
     
  7. hockeyroom28

    hockeyroom28 Registered Member

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    Sikandar - I was looking into that earlier this year, but I couldn't find a good venue that would attract a lot of people. I was thinking about doing it through the library, but getting people to come would be harder.

    I'm skeptical of the value of personalized letters - how can I make these stand out compared to nicely designed postcards?
     
  8. H2oBoy

    H2oBoy Regular Member

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    After reading this thread on WF (Warrior Forum), I'm sure you'll find a TON of successful ways to market your knowledge of social media marketing to local businesses.

    Hope that points you in the right direction and allows many open doors for your business to grow!

    Cheers,


    H2oBoy
     
    • Thanks Thanks x 3
  9. hockeyroom28

    hockeyroom28 Registered Member

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    Thanks a lot H2oBoy, thanked and repped!