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How reliable are Gs AdPlanner Stats compared to Alexa Ranking? (BHW = 50k uniques/day)

Discussion in 'Black Hat SEO' started by StiflersMom, Jul 23, 2011.

  1. StiflersMom

    StiflersMom Registered Member

    May 19, 2011
    Likes Received:
    All your SERPs are belong to us!
    Hey everyone,

    I thought about including some traffic numbers in a tool I've been working on for some time.

    Since Alexa ranks are very misleading, especially for sites in the IM field and a Alexa Rank of, lets say 1000, could be anything between 30k-300k uniques daily ... how far off are the traffic estimates of Googles DoubleClick Ad Planner these days? For example:
    Google estimates BHW to have like 50k uniques per day. <- click :D

    Since only sites with like 1k+ uniques/daily are shown I have only very few sites where I know the actual traffic numbers ... whats your experience? How far off do you think the numbers are?

    Thanks :thumb:
    Last edited: Jul 23, 2011