There is always an issue with company?s reputation that they remain forgotten until something bad happens. But this is the wrong approach. It is an ideal approach to handle a crisis if you?ve been working hard to build a positive reputation. For such a situation, PORM always act as safeguard. What is PORM? Proactive online reputation management means defeating negative reviews and defaming links before they arises. Why go for proactive: Investment in proactive online reputation saves you from: Future reputation attacks Saves you from spending thousands of dollars on reputation recovery Reputation damage due to defaming links How PORM protects your business reputation? Proactive reputation management protects business reputation on internet by; Creating authority links Stopping negative links from getting into top results By optimizing business profiles to rank higher So these days proactive reputation management considered as best option as reputation repair. If you are interested in finding more about online reputation management, share you queries.