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How NOT to do keyword research in 2017

Discussion in 'Black Hat SEO' started by hacko, Jun 12, 2017.

  1. hacko

    hacko Jr. VIP Jr. VIP

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    Ok, so I just had a pretty long day and decided to get a few beers and write some shit up. This is aimed mostly at newbies, but I assume more people could get some value out of it.

    Not gonna lie, I used to be horrible in keyword research and always picked the wrong niche. At one point a couple years back I was using my CPA money to pay someone a salary while they were working for me and we targeted keywords like "best oregano oil" (low commission, high competition - I thought this was a good niche to target at the time) which make me wanna throw up when I think about the bottomless pit of costs that was.

    I see so many mixed opinions on this it's pissing me off. I do sell keywords so I'm quite biased on this subject obviously and there's no way I'm revealing any part of my actual process anytime soon but I decided to give you all a couple tips on how NOT to do keyword research and what to avoid so you don't end up wasting time and money.

    Anyway, some of these were probably posted by other members before and I'm not some guru inventing this shit here (continuously leaning more myself), but here they are:

    1. Stop looking for high monthly searches
    Let's say this is the gold rush. What's more likely, that you'll find one large stone, or a few way smaller ones? You most likely won't find a super easy high monthly searches you can rank for. This is especially true if you're starting a new site in a certain niche. See what your competitors are ranking for - find a SHITTY affiliate site and find what they're on page 1 for - you can likely outrank that so that's an example of a keyword you would target, even if it's 100 monthly searches. Get 10 of those and you got yourself the equivalent of 1000 monthly searches, with the only difference being that these 10 keywords you can actually rank for.

    2. Stop targeting one keyword per page
    This adds to the previous point and is crucial yet people keep messing it up. You can optimize for multiple keywords in Yoast without actually buying the premium version if you input them one by one. Group your keywords together - get your headings right and you can have a page ranking for a dozen 100ms keywords at a time.

    3. Avoid competing with pages with high PAs
    Trust me on this. If only Domain Authorities are high then it's likely you can outrank the top results. A YT video with 200 views and a FB page with 50 likes that are ranking on page 1 will both have high domain authorities. This doesn't mean shit really and results like that are usually easily outrankable.

    Now, this doesn't necessarily mean that anything with low PA results on the first page is a good keyword to target. Page Authority is calculated by Moz and what they do is they crawl sites. As many of you already know, many affiliates block Moz/Majestic/Ahrefs crawlers on their PBN sites - which means that DA/PA (or whatever the fuck other made up metric it is you prefer) will be displayed as LOW, even though in reality Google does see these links even though the crawlers don't.

    4. Stop looking at only the first page
    You should only look at page 1 in order to filter out the keywords that are obviously hard. Truth is though, no matter how easy a keyword is you probably won't get to page 1 with no links, especially if you're just starting off. Take a look at what's ranking on pages 4 and 5 - if it's complete shit, you can likely (and hopefully) at least outrank that with just content.

    5. Don't compete with big ecom category pages
    If you see a category page from Ebay, Walmart or any other huge ecom story, stay away from that keyword. These will often have low PA and your favorite keyword research tool may tell you the keyword is low competition. It is probably not - these sites have huge authorities with thousands of pages indexed. You're not going to outrank their category pages, unless they're super specific and titled "gay intergalactic midget spinner".

    6. Don't over-analyze each and every competitor's backlinks - look at their content instead
    This is cheaper and easier to do than analyzing backlink profiles. Take a look at your competitors content. Are they ranking with 600 words of shit content? You can probably outrank them. This isn't to say you shouldn't be taking a quick look at their backlinks - there are obviously going to be pages with a shit ton of links and shitty content that you won't outrank easily.

    7. Stop waiting for indexing
    Learn how to use the fucking Search Console. Seriously.

    8. Stop wasting money on SEO shit
    Think that Majestic subscription you got will do you much good? How many times did you use it in the past month? Plenty of free shit out there - learn how to take advantage of it or the subscriptions will eat you alive. You're not some large marketing agency with dozens of clients and you probably don't need these expensive subscription. I've wasted thousands on shit like this when I started doing SEO and it only taught me not to waste money and not to rely on any of it.
     
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    Last edited by a moderator: Jun 17, 2017
  2. Monsterer

    Monsterer Jr. VIP Jr. VIP

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    Nice share OP,
    And this point is more useful one. Concentrate on the content instead of keywords.
     
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  3. akr007

    akr007 Junior Member

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    Learned something new!
    But when you say this, I remind of those"DA 8" type sites, ahead of Walmart and Amazon..
    How would you explain this?
     
  4. lawyal

    lawyal Regular Member

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    Great share, specially No. 2 although I know many who will say the opposite. One KW per page...
     
  5. hacko

    hacko Jr. VIP Jr. VIP

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    We're still talking about category pages I hope because if not your question is invalid.

    Anyway, if we are talking category pages - I did not mention DA when I mentioned category pages and a site with a DA of 8 and a shit ton of PBN links with crawlers blocked could very well be outrankkng Walmart, yes. Still doesn't mean you should be targeting keywords with big ecom category pages in serps.
     
    Last edited: Jun 12, 2017
  6. donsiemen

    donsiemen Regular Member

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    Nice share mate
     
  7. akr007

    akr007 Junior Member

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    Nice!
    Makes some sense.
    But If the keyword is extremely low, and Google does not find any good/relevant content, I often see 3/4 big e-commerce category pages and the rest as irrelevant or "no content" at all.
    What would be your stand in these situations?

    2. How many e-commerce "category" pages are acceptable if other metrics are "good to go".

    Thanks for your valuable time and reply.. :)
     
  8. Sharon09

    Sharon09 Registered Member

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    Worth Sharing
    Thank you
     
  9. aidenhera

    aidenhera Elite Member

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    you can include as many related kws as you want in content, but not so many in heading tags, title, url structure
     
  10. SvetaRozy

    SvetaRozy Newbie

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    Which of the existing tools has better Keyword Difficult?
    Found a lot of negative reviews about MOZ data ....
     
  11. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Basically stop doing SEO then.
     
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  12. slicktimesavers

    slicktimesavers Registered Member

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    look for relevancy

    I see this all the time most times this is a RankBrain Play, most times the high DA sites are there by default for authority

    this has always told me if a low DA site outranks high DA sites look at content relevancy, not always true but you can tell by looking at content
     
  13. slicktimesavers

    slicktimesavers Registered Member

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    this is a result of Vincent's Change

    it places brand/authority sites on page one by default till RankBrain sorts the relevancy issue
     
  14. slicktimesavers

    slicktimesavers Registered Member

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    I've stopped doing SEO that way for many years

    I have sites that broke all the SEO rules as we know it and my sites stay on page one

    I have several test sites I show that have been on page one for 3+ years with no new content
    and they have 3-4 listings on page one for the same keywords

    I think most of you over complicate what is needed today
     
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  15. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    But don't you have to settle for low paying and low traffic kw's if you do that? I know you can rank without doing old school SEO, but can you rank for something worth $$$?
     
  16. akr007

    akr007 Junior Member

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    Awesome!
    Awesome!
    I'm really impressed!
    Finally found "an expert"!
    Make me your disciple please! :(
     
  17. kkshisuke

    kkshisuke Junior Member

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    Interested with this too, I did my keyword research for a new ecommerce and found that most of my keywords were dominated by Ecoms categories ... Therefore, I don't really know what kind of keywords I should target anymore since the metrics showed that the keyword is easy and the PA is low too ..
     
  18. slicktimesavers

    slicktimesavers Registered Member

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    your so right

    I always say to people do what works for you

    test, test and test some more

    myself I love to take the road of least resistance

    My test site get's very low traffic and I have no problem with this
    it is a online/local type of site

    depending on hard I want to work it makes me between 30k-60k
    everytime my supply can never meet the demand

    now this is only a test site I break every rule of SEO, I don't like following the herd of people
    I like to break the rules and create my own path
     
  19. hacko

    hacko Jr. VIP Jr. VIP

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    Not going with the traditional "rules" has nothing to do with low payout and everything to do with ranking with less effort and sticking on top longer :)

    Also, my tips were mostly meant for newbies, like I said. Someone without much experience and a large budget may want to consider this when doing keyword research.
     
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  20. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    BTW I agree especially with the last point. Newbies waste too much money on tools they don't use.
     
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