My second question would be, how much a lead worth? I know, you guys will say its $1 for each lead. But isn't it depends on the niche and location of subscribers? Never tried email marketing before. But since I have joined this forum, I often hear, The money is in the list. Email marketing is the main area of IM, and that's why I want to give it a try. I did a test yesterday with social traffic, spent $11 and captured 70 emails. Is that a good number for that spent? The niche was fat loss, and 70% are USA subscribers.