If the lifespan of the website has another 10-20 years of market interest, and is fully automated. How much would you sell it for upfront?
If it will truly generate 10-20 years at $5k/mo ($60k/year, $600k/10 years, $1.2 mil/20 years) I'd go with what I consider fair (in regards to a brick and mortar business) 5 or 6 years of actual income as a sell/buyout price... so $300-360k. If it's truly hands-off no maintenance, I'd ask more... but personally I'd hold onto income like that if it's hands off automated. Build 5 of those and you're making 300k/year automated. Why sell?
lmao, 5-6 years income? You will NEVER see that if you put it up for auction. I just recently sold a 4k/month adsense site (meaning its 99% automated income) for 55k at auction. You will usually get between 12-15 months income for an adsense site. Sometimes more, sometimes less but that range seems to be the norm. For bigger more established authority service type of sites, you'll most likely get more because those are seen as real businesses and as such can ask for more traditional prices (3-4 years rev). But 5-6 years of revenue on a adsense site? Never.
