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How much would you charge a client to manage their social media?

Discussion in 'Black Hat SEO' started by mqs1000, May 24, 2013.

  1. mqs1000

    mqs1000 Power Member

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    I have a client who wants to pay me for SEO services for his company AS WELL as manage his social media/website news updates

    This includes the following responsibilities:
    -2-3 website news updates a week. 1 of the updates being a fresh article that I myself will write, and the other two may be linking news stories / articles relevant to his business with my comments or a little excerpt added. I have his website configured to send the updates to all his social media sites after I publish them
    -Get him likes/followers/connections etc to his social media pages
    -Once a month go to a job site that he is currently working in and take some pictures to use for some of my updates

    So, my question is how much would you charge for doing this a month? I want to know how much to add on top of my charges for SEO which will be $400-$500.
     
  2. CEPI

    CEPI Power Member

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    Depends on what the business is in my opinion. If you are working with something like a restaurant then your price is about right, but if you are working with someone who is making $50,000 on every sale, and you drive even 3 sales a quarter, charge him 10% of sales and you will be making $15,000 for that quarter ($5K a month).

    It all depends on performance in my opinion. I would set a base price with bonus options/percent of sales/and make sure you have a method of tracking that through codes, mention our "special facebook word" promos, or something to track sales and document how much you are able to improve the clients business.

    Make it so he/she would never want to lose you because of the sales you drive and be able to prove it.
     
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  3. mqs1000

    mqs1000 Power Member

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    Just want to clear this up - I said I would charge $300-$400 for the SEO ALONE without the social media management. So are you saying this price is good including the social media management? Or should I charge another $300-$400 on top of it. It's a restoration company in New York. He makes pretty good money. I like the idea of taking a percentage of sales, however it seems ballsy to ask for that. I'll keep it in mind.
     
  4. CEPI

    CEPI Power Member

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    No, that is not ballsy at all. It is how every promotional manager works generally, unless you are offering your services as a "flat rate marketing firm". He hasn't really hired you on as an "employee" in which he is paying you a base salary and you are not only doing this for him exclusively, so you have some latitude to be creative on invoicing. Maybe since you have already begun the discussion with him it may be a bit awkward to implement now, however, I have been doing offline management and business turn-around consulting for years and asking for a base and percentage is a way of showing them, "Hey, look, I only get a large portion of what I'm worth if I win for you too!"

    So maybe on future accounts figure out a good base plus performance based bonus structure. I always base it on the type of business, volume, and average ticket profit per sale. Obviously you can't set a percentage and just use the same for everyone... 20% from a night of cover charges at a club is still going to be less than 0.25% of the sale brokering a yacht.

    So again, in the future be up front with people. Don't be afraid to ask what their average sale price is. When I used to promote for nightclubs I knew that for every head that came in the door, regardless of who drank or not, it averaged out to $23.50 per person for an average ticket. So I would take a 50% of all covers and 15% of the bar that was over a specified benchmark. So I just wanted to get 200 people in there, make my $705 bucks from drinks, another $500 bucks from cover charges, drink for free, build a SMS list and email list, and keep on movin. Do that every friday and saturday, then promote some trivia nights or karaoke on weds/thursdays, make about half that....and.. well... nevermind...

    Okay, off-topic I know, sorry, but you get the idea. Percentages will work in some cases.
     
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    Last edited: May 24, 2013
  5. J1218

    J1218 Power Member

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    Some real solid info here CEPI. My question though, is how do you yourself keep track of exactly how many people came to the business because of your methods? Aren't you kinda relying on how well the owner/manager keeps track of it?

    Using the night club example, let's say you ran a Facebook campaign and said "mention the Facebook coupon at the door to receive $5 off your cover charge" or whatever. Well what if 200 people came and mentioned the coupon, but whoever is keeping track says that only 100 mentioned it? Same thing could happen for a restaurant or any other business. Ideally you would want an owner/manager who is totally honest and good at keeping record, but that's in a perfect world and I can't see it always going that smoothly.

    Care to share how you handle this?
     
  6. mqs1000

    mqs1000 Power Member

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    Bumped in hopes that he can answer this
     
  7. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP Premium Member

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    Still waiting for a reply. Great Question