Okay, this is my position: I set up a website as a method of driving customers to a client, it's kind of like a review type site but not totally, I was more interested in how it might help him to rank initially - say it's for bathroom designs and each bathroom is worth about $3500, with a margin of say $850 per job. This site is now getting about 2000 - 2500 unique visitors per month who are all interested in a specific brand of bathroom. The guy I set it up for pays me $500 per month for SEO type services. Do you think I could earn more by selling advertising on the site to other companies who sell that brand of bathroom? I mean, if they are searching for info and reviews of that specific brand they're 90% sold on it - if you owned a company selling that specific brand, would you want to pay to put yourself in front of 2000-2500 people who are almost ready to buy it? And if so, how much would you pay? If you got 1% of those (say 20 people) making you $850 each - that's $17,000 in margin from $70,000 of turnover. Would you pay more than $500 per month to get access to that? Or am I dreaming? Adsense earnings are dire - the ads are not relevant to the products. Thanks, need to decide what to do.