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How much to charge for company to put ads on my directory website?

Discussion in 'Offline Marketing' started by joe0074, Mar 13, 2011.

  1. joe0074

    joe0074 Regular Member

    Dec 1, 2008
    Likes Received:
    Hi there,

    I have a website on page 1 for my keyword city + plumber.
    I would like to make it as a directory website for plumber.
    I'm going to contact 10 plumbers in my area to put ad on my site.
    I don't know how much I should charge the plumber for their ads per month.
    Does $50 a month make sense for a plumber ?

    Thanks in advance for your advice.
  2. jinxy71

    jinxy71 Newbie

    Jan 24, 2011
    Likes Received:
    I would keep it a low number so as to make the sale a 'no brainer'.
    The key in your model is to keep them paying forever.
    You should use direct-debit service from your bank to reach directly into their account.
  3. krzysiekz

    krzysiekz Senior Member

    Jul 29, 2010
    Likes Received:
    You may want to consider something lower, like $10 or $15 per month. To them, its a small expense but the value appears to be there.

    But now, don't contact just 10, contact maybe 100 plumbers.

    In the end, if a lot of plumbers sign up - then the plumbers who have not yet signed up will see all of the others investing and a lot of them will want to do the same just so that they don't fall behind on their competitors.
  4. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP Premium Member

    Nov 8, 2009
    Likes Received:
    Linux Admin Centex Hosting
    Austin, TX
    Home Page:
    a few things to look at.

    just because you are on page one doesn't mean that people will pay to have a banner ad up.

    Need to know the search value of the key term that your ranked for. are you in the number 1 spot or number 10.

    also how much traffic do you have going to your site a day to that page.

    Most companies that charge for banner ads that are 50 bucks and up are getting 500 or more visits a day to that page.

    the more traffic you have coming to your site the more you can charge for the ads.