How much to charge for company to put ads on my directory website?

Discussion in 'Offline Marketing' started by joe0074, Mar 13, 2011.

  1. joe0074

    joe0074 Regular Member

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    Hi there,

    I have a website on page 1 for my keyword city + plumber.
    I would like to make it as a directory website for plumber.
    I'm going to contact 10 plumbers in my area to put ad on my site.
    I don't know how much I should charge the plumber for their ads per month.
    Does $50 a month make sense for a plumber ?

    Thanks in advance for your advice.
     
  2. jinxy71

    jinxy71 Newbie

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    I would keep it a low number so as to make the sale a 'no brainer'.
    The key in your model is to keep them paying forever.
    You should use direct-debit service from your bank to reach directly into their account.
     
  3. krzysiekz

    krzysiekz Senior Member

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    You may want to consider something lower, like $10 or $15 per month. To them, its a small expense but the value appears to be there.

    But now, don't contact just 10, contact maybe 100 plumbers.

    In the end, if a lot of plumbers sign up - then the plumbers who have not yet signed up will see all of the others investing and a lot of them will want to do the same just so that they don't fall behind on their competitors.
     
  4. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP

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    a few things to look at.

    just because you are on page one doesn't mean that people will pay to have a banner ad up.

    Need to know the search value of the key term that your ranked for. are you in the number 1 spot or number 10.

    also how much traffic do you have going to your site a day to that page.

    Most companies that charge for banner ads that are 50 bucks and up are getting 500 or more visits a day to that page.

    the more traffic you have coming to your site the more you can charge for the ads.