1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How much to Charge for Ad space?

Discussion in 'BlackHat Lounge' started by surferket, Jul 16, 2010.

  1. surferket

    surferket Junior Member

    Joined:
    Dec 5, 2008
    Messages:
    179
    Likes Received:
    116
    Hi guys

    I have a high traffic site made with WP with 10k uniques monthly, and someone emailed me wanting to put text ads on my homepage. I'm looking at giving him the prime spots of top of post and one on sidebar.
    Since this is my first how much should I ask for monthly?

    Your advice is much appreciated.
     
  2. bladehack

    bladehack Registered Member

    Joined:
    Nov 9, 2009
    Messages:
    53
    Likes Received:
    7
    Home Page:
    I thing $15 is good ;)
     
  3. surferket

    surferket Junior Member

    Joined:
    Dec 5, 2008
    Messages:
    179
    Likes Received:
    116
    $15 per spot?

     
  4. mgtarheels

    mgtarheels Regular Member

    Joined:
    Jun 12, 2010
    Messages:
    401
    Likes Received:
    39
    Pending on how targeted your traffic is, I'd charge at least $.20 per click. With only 3% CTR, that would be $60 for the month.
     
  5. greentitanium

    greentitanium Senior Member

    Joined:
    Feb 8, 2010
    Messages:
    1,141
    Likes Received:
    213
    Occupation:
    Prob the same as yours
    Location:
    Great Lakes & RTP
    there are place out there
    one like sellrentadsxxxxx.com
    along those lines
    where people get you max on your space and people can search niches they want to advertise on. they will take a cut but it could max your profits
     
  6. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

    Joined:
    Sep 24, 2008
    Messages:
    3,816
    Likes Received:
    13,918
    What is the PR of the site?

    But $15 sounds about right. Sell 10x $15 and you're making $150 a month just from text links which is pretty decent and a $15 CPM for you which is good (assuming your niche isn't a really high paying one).
     
  7. surferket

    surferket Junior Member

    Joined:
    Dec 5, 2008
    Messages:
    179
    Likes Received:
    116
    Actually it's a PR0 WP Article Directory but has fantastic traffic. Which had me scratching my head.

     
  8. bizroot

    bizroot Supreme Member

    Joined:
    Feb 25, 2008
    Messages:
    1,345
    Likes Received:
    912
    Location:
    In My Computer
    One of my friend receives 40 bucks every month for text link on his site... Not on home page but link on one of his article which is about dentist... It gets decent traffic but not big but quality is very good...

    So it depends upon lots of factors like PR, domain age, index pages, traffic, quality of traffic, position of ads... If you are getting quality traffic in same niche as advertiser, lets say organic traffic you might ask for more...
     
  9. socialnetautomation

    socialnetautomation Junior Member

    Joined:
    Jun 28, 2010
    Messages:
    130
    Likes Received:
    28
    Location:
    http://www.socialnetworkautomation.com/
    Home Page:
    The price really depends upon a number of things.

    However, plainly based upon the fact that you are receiving 10K unqiues I would say somewhere in the $15-$20 range, however you need to factor in the variables.