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How much to charge a smaller law firm for SEO? (5-7 lawyers)

Discussion in 'Offline Marketing' started by Drokush, May 16, 2013.

  1. Drokush

    Drokush Junior Member

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    Hey guys,

    I just did a website for these guys. Just simple wordpress and a thememonster template. $925 and they didn't even flinch, in fact the assistant is the one that OKed the payment and design. They weren't even sure if they were going to switch over to it, they did in the end.

    Anyways, they are interested in SEO. I put together a nice report and proposal with the help of 7878's thread. After looking into the competition and what they have done I'm sure I could make it happen at 1500/mo for some really good results... However if they can afford more I have no problem doing more.

    I was just wondering if anybody has any input on how much these guys can afford monthly for SEO among other web marketing.

    Thanks
     
  2. Danny1111

    Danny1111 Elite Member

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    Personally I always look at the Keywords they want to compete for - and how much it would Cost in Adwords - as well as roughly how much they make per new client.

    Then that gives you an idea of how much they are willing to spend considering that they are taking all the risk... by trusting that you can deliver.

    So if you know you can rank for the keywords then calculate it out ... probably more important is to try to lock them up for 6 or 12 months if possible.
     
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  3. Drokush

    Drokush Junior Member

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    I can rank them for the keywords, I'll probably try to get them for just a few months to start as it is my first client. I can always remove links if they cancel after that.

    Being a law firm their profit per client varies, but it's obviously a lot even on the low end. I'll look into adwords and base if off that. Thanks.
     
  4. jinntana

    jinntana Junior Member

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    Personally, how much they make per new client is a more crucial factor in allocating the firm a price. If you offer them a high price but tell them the rough approximation of new clients they could receive, it may be a better approach.
     
  5. cyberpowerpc

    cyberpowerpc Registered Member

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    Charge attorney's substantially more then any other business
     
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  6. Danny1111

    Danny1111 Elite Member

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    Yeah I always look at the Price -- and try never to say well your going to get 10 new clients a month and base my price off that -- because then when they sign the check every month they become sensitive to results ..... But there's a big difference between $300 average per new client and $3000 average per new client.

    Anyway it's your Client - you always try to get as much information from them as possible - in fact alot of times - I always ask what sort of Budget did you have in Mind - and try to work as much as possible to what their comfortable with.

    There's nothing worse than having a $1500 price in mind but they say well we were thinking $600 .... I know that's not the case here but I'm just putting it out there to keep in mind for other types of Clients.
     
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  7. Danny1111

    Danny1111 Elite Member

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    On the Contract term Stuff - I know what you mean first client and all.

    But we generally try to say 6 months and then month to month ... because it gives you 6 months to rank - which usually is enough time to be showing Results -- and when you do - the Clients never leave you anyway .. especially the larger ones.

    Alot of people I know do 12 months - as this is what alot of Clients tell us.

    Anyway I've given more than my 2 cents - so wish you luck and let everyone else chime in ... all the best.
     
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  8. blackmamba456

    blackmamba456 Junior Member

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    One thing I would suggest is not to be too greedy with the price, obviously it looks like you could charge quite a bit anyway but since its your first client and they deal with a lot of people, try and do a really good job for them at slightly cheaper than average price. If they are really happy with their results they'll be much more likely to refer new clients to you.
     
  9. carlikito

    carlikito Regular Member

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    Get more information from your client as the others said but also try to work out a deal in which you'll get pay more on performance.

    Agree to a flat monthly fee which is not too high as to scare them and profitable enough for you........but have them agreed to a monthly performance bonus for every new ranking keyword that hits page 1 or for for ranking within 3 months or something like that.

    Hope that helps.
     
    Last edited: May 16, 2013
  10. jinntana

    jinntana Junior Member

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    Yeh your war makes much more sense
     
  11. j3rki

    j3rki Regular Member

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    I charge a bookstore 4500€ monthly for shit results and 900 backlinks
     
  12. ToThePeople

    ToThePeople BANNED BANNED

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    And you are proud of it ?I would be even ashamed posting something like that.
    It only shows what your service is worth
     
  13. willingtolearn

    willingtolearn Newbie

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    4500 to a bookstore with no results...I smell a fart.
     
  14. ToThePeople

    ToThePeople BANNED BANNED

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    wrong thread .....................
     
    Last edited: Jun 14, 2013
  15. ContentLockPro

    ContentLockPro Power Member Premium Member

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    Don't undercharge yourself. People already decrease the prices for web services.
     
  16. igniteimages

    igniteimages Regular Member

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    A couple of people have mentioned getting as much info as possible.

    This is essential as not only is it needed for you to do the job but because they see and hear that you need the info to do the job and actually understand their business.

    If a company doesn't feel you understand them they will be reluctant to spend.

    Ask questions even if you know the answers.

    Find out factual information such as where they get their business from at the moment (it could well be referrals), which are the most profitable clients.

    But also get them to think. Is there an area that they would like to get more business from? There is likely to be an area that they don't particularly want further business from (even though they may be writing a lot of it). Find out what this is.

    For instance if 50% of their work is conveyancing and they hate it and it isn't profitable you'd be rather foolish to target it, but you may do so if you simply worked off their business mix stats.

    Perhaps you will need to make changes to the website. Can you get them to blog? Set up a schedule for each partner to write an entry. If no-one else in their niche is doing the same they may easily be able to rank for some KWs.

    Find out what they see success is.

    Anyhow, just my thoughts of the top of my head. Hope it goes well for you.

    Oh, and deal with the decision makers. That may actually be a practice manager not a lawyer.
     
  17. willingtolearn

    willingtolearn Newbie

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    I run a local marketing firm in the US and here is what I would do.

    1. Sit down with them and figure out what they are currently doing to market their business.
    2. Discuss how much they are paying for each arm (i.e. newspaper marketing, adwords, radio, television etc.)
    3. Discuss how they are tracking those advertising avenues (Most of them can't or don't really track, which helps your cause a ton)
    4. "Based on what you are spending now, what is your cost per acquisition." (This is where you will determine how much you should be able to charge if you can get them X leads a month.)
    5. "Based on the keyword analysis in the proposal I gave you I am confident that after a few months we should be able to get you X leads/month via ranking your site for these keywords. Unlike your other current advertising platforms you will be able to track where these leads are coming from, what they looked at on your site etc. You will then be able to use this information to better tailor your marketing efforts."

    6. Once they sign the contract, use some of what you are making on geo fenced mobile advertising for them. Via mobile advertising you will be able to give them a phone number that is used only on the mobile advertising, be able to record the calls generated and give them a client portal where they can listen to the calls, via the # of calls they received from your efforts etc. By using this as you are helping them with SEO, which takes awhile, you will instantly earn their trust and loyalty and you increased their calls/leads practically overnight. If you need help with the mobile advertising PM me and I can walk you through it.

    When dealing with clients/customers ALWAYS "under promise and over deliver." What I just described to you lets you do this over and over, allowing you to build a solid client based that will refer you to every business owner they know so long as they aren't a competitor.

    To answer your OP directly, you need to figure out what they are paying per lead currently. You do this by having them walk you through how they currently advertising and how many new clients they get a month. This rough estimation will give you phenomenal insite into what they will be willing to pay month to month; especially if you show them that they will be able to track their leads via analytics.

    Hope this helped a little.
     
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  18. mrsix

    mrsix Power Member

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    Depending on the market the lawyer is in (personal injury, criminal, etc) each and every new client is worth many thousands of dolars for basically just sending a few letters, making some phone calls and waiting.

    Consider how much traffic you'll be bringing them... and what each new client is worth. I'd bet that as long as you can show you're bringing in 4+ new clients monthly, getting $1k+/mo won't be hard.