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How much should I charge this company to rank them?

Discussion in 'Black Hat SEO' started by Ghoast, Mar 14, 2012.

  1. Ghoast

    Ghoast Power Member

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    Ok so here's the deal, I've been aproached by a large finance/energy company who want their site ranked.

    They have employed a large marketing and design company to redesign/market their site but this does not start for a month or so, in the mean time they need their company name, which is also their domain name to appear top of google.. or at least on the first page when searched.

    I'm fairly confident I can do this, keyword is apprently ,'hard' but they have the .com EMD and have been up for nearly 8 years, other competitor's don't have the exact keywords in their backlink anchors and I think it's fairly doable in a short time..

    I have no idea how much to charge this company though! It would be a one off payment to just get them to the top of google in the short term - I don't need to keep it up there because they've employed another company to do this for them later..

    At the moment I'm thinking something like this:

    Upfront fee of $200 to start work..

    Then $1500 - $2000 once their site appears high up on page one for keyword..

    What do you think? Can I get more money or is this too much?! Interested to hear your views..
     
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  2. SuperLinks

    SuperLinks Elite Member

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    Wait, what the fuck? They only need to rank their site for their EMD business name
    on the first page of Google?

    Dude, that's insane, that should be dead simple. Especially if they are a huge
    finance/energy company!

    Here's what I'd do, I'd structure it on a "performance" strategy, companies love
    that crap and will eat it up. Since they are a huge finance/energy company they
    are likely used to BIG expenses for whatever they do.

    I'd recommend charging $1,000 upfront and $x,xxx - $xx,xxx based on WHERE
    they are ranked for their keyword. In this case their brand name.

    My guess is that their on-site SEO is garbage, and maybe their website is flash
    or something else which makes it difficult to crawl. Simply modifying their on-site
    strategy with some vary basic off-site SEO (heck, even fully whitehat) will make
    HUGE movements in their rankings.

    That is unless they have been penalized by Google in the past bc of a previous SEO
    company.
     
  3. Ghoast

    Ghoast Power Member

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    Haha, yeah I know it's a sweet deal :) I just ran them through SpyGlass and it shows they have 0 backlinks.. So I'm guessing no SEO of any sort has ever been done..

    Hmm, do you really think I can charge $x,xxx up front?! I just have no experience on ranking for clients, I'm not sure how much people usually pay for this type of thing..

    And you're really saying I could charge $xx,xxx afterwards?! That would be awesome!

    I'll probably write them up some sort of week schedule including hours and then set at an hourly rate.. There are three of us so I could say our hourly rate is $40, and we work a 7 hour day for 5 days a week, so $4,200 up front and then $1,000 for appearing on the first page, $2,000 for top 5 and $5,000 for 1st?
     
  4. Kickflip

    Kickflip BANNED BANNED

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    Charge only what you would be happy to receive. If they feel like they are being screwed, you could lose them.
     
  5. mark27

    mark27 Regular Member

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    Large company + EMD + 8 years + not ranking = something's fishy.

    This keyword must be Boss Level, a flash site like the other guy said, or penalized.

    I think you're greatly underpricing your services here.
    Start with a couple thousand up front and then $40/hr is very low, they're going to accept that on the spot and lock you into a contract. Average around the world is $75-100/hr, here's more on pricing though.
    http://www.seomoz.org/blog/seo-pricing-costs-of-services

    Just for fun :eek:
    http://wiki.answers.com/Q/What_is_the_hourly_wage_for_a_plumber

    $x,xxx and $xx,xxx seems large to small operations like you and me, but if they have more than 15 employees they're likely a multimillion dollar operation so don't sell yourself short because they're not going to negotiate your price up if you start too low.
     
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    Last edited: Mar 14, 2012
  6. eugenekhay

    eugenekhay Regular Member

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    I think that there is simply no way that the website could have had presence on the Internet for 8 years and have 0 backlinks. They would have Atleast had automatic backlinks built from spam sites replicating their content.
     
  7. daveguy

    daveguy Power Member

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    DO NOT quote at $40 an hour. 75 min, but I'd go to 100. The problem you're going to have is with backlinks. They gotta be whitehat. You gotta write some articles for them (outsource) and approve it through them most likely.

    Start with charities they donate to and try to get some links from those charities. Then move onto vendors they work with and try to get some links from those vendors. You're dealing with a brand here, so the public relations work is already done for you.... you just need to send some e-mails to the right people. And fix their on-page of course.
     
  8. Ghoast

    Ghoast Power Member

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    UPDATE: ah, I was looking at the wrong domain extension, age is 3 years however they still have only 1 backlink according spyglass..
     
  9. dichotom

    dichotom Jr. VIP Jr. VIP

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    You should check out the design company that is redoing their website and see how much THEY charge, get a quote from them if they do not have pricing listed. This should give you a better idea of what they are willing to pay / terms they are willing to agree to.

    As far as the rest, it sounds pretty odd that they do not even rank for their own brand name. I have sites that I have never backlinked or done any SEO work on that ranked for their emd brand and even have the nice subpage links under the main entry in search results that are MONTHS old, much less years old. Is their "brand name" just a generic keyword?
     
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    Last edited: Mar 14, 2012
  10. Ghoast

    Ghoast Power Member

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    So, could I charge like this do you think?

    Hourly Rate: $70
    Hours: 35
    Workers: 3

    Total Price: $10,500

    10% upfront 90% when site ranks?
     
  11. DrEvil123

    DrEvil123 Junior Member

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    "Large finance/energy" company may mean something different to you, but even the lowest levels of office professionals I would expect to be on a day rate of more than $200.

    I would suggest charging a:
    1. Fixed price for a package of work with an estimation of their rank after this time, but not guaranteed.
    2. Additional extras that can be purchased to boost their rank should the first item not produce the results that they were expecting.
    3. Ongoing monthly fee after the initial package is complete for maintenance and continuous rank building.

    If this really is a big company then an invoice of $5k+ won't scare them.

    An invoice of $200 sounds more like the local handyman has come to unblock the toilet.

    Also don't screw yourself out of an ongoing monthly payment, as it sounds as though you have done the hard work to get this far.
     
  12. DrEvil123

    DrEvil123 Junior Member

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    Also maybe that is how you can work out your own costing, but you don't show them these calculations on their invoice :)
     
  13. Ghoast

    Ghoast Power Member

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    Okay, this is all helpful stuff thanks everyone.

    Should I also tell them what my plan of action is for the site or should I leave this a mystery as well?

    I'm not really sure what should go on the invoice.. Should it just be:

    Site: xxx.com
    Keyword: xxx
    Estimated Rank Change: Between position 1 and 10 on first page of google.
    Estimated time to rank: 2 weeks.
    Total Cost: $10,500
    Initial Cost (10%): $1,050
    Cost when site ranks (90%): $8,950

    Cost to Keep Site Ranked (monthly): $500

    Should that literally be all that I write in the invoice?

    I was thinking of telling them this about the strategy:

    Creation of 90 Unique Articles
    Creation of various web properties (20,000+)
    High PR Home Page Backlinks Creation
    Social Media Backlinks
    etc etc

    Just thought they might want to know what exactly is being done for them, but obviously I'm not going to tell them straight up: It's a pyramid linking structure, Web2.0 on top with varying levels of cheap links linked to that.. :p
     
  14. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    You have a pickle here, if asks too much they may price compare against other. If too low maybe you do a lot of work for less. Good luck.
     
  15. angelas111

    angelas111 Jr. VIP Jr. VIP Premium Member

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    so how did they approach you? or find out about you? but best of luck. don't be nervous and sell yourself short.
     
  16. DrEvil123

    DrEvil123 Junior Member

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    That will mean nothing to someone who isn't SEO savvy. They will also then be able to compare your tasks directly against competitors.

    Give a name to your package too, such as "Online Visibility Package".

    I would instead be writing a paragraph in conversational style about how your strategy will be to increase the online presence of their business via search engines and social media networks. Then list the expected results of completing this package which would include an increase in traffic to the website and higher visibility of their business on the internet.

    Also write a paragraph about your ongoing strategy to maintain their profile. Something about continually increasing the strength of the online presence and that it will constantly be using new techniques depending on how the internet changes over time.

    If they ask for further information then you can get into the technical stuff, but it all depends on who you are dealing with at the company I guess (a manager/pr person, or a technical person).
     
  17. DrEvil123

    DrEvil123 Junior Member

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    Also forgot to add, when you are talking about their ranking you may also wish to mention an indication of how many extra customers/visitors they may receive by moving their ranking to this position (benefits rather than features).

    Estimate based on a first page ranking at position 10. However then also highlight how much extra a position 1 ranking may get them, but mention that this will take ongoing work in order to take the top ranking (unlikely result from a one-off piece of work, although you will attempt it).
     
  18. pasenseoso

    pasenseoso Power Member

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    Occupation:
    hachetman
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    - - P I L I P I N A S - -
    Home Page:
    if i where to get their domain on top of google... the key is BRANDING.

    make site socially active (make fb paes, twitter hash tags, all SM sites)
    make hundred's of videos about the company and what they do and submit to video sites
    make 100's of docs pertaining to the company and what they do and submit it to docs' sites
    make 100' of power point slide about the company and submit it.

    their should be a significant change in the rankings.

    for the pay.. well it's up to you. if you're building a profile, perhaps you can consider a lower pay and but if it is possible, ask the company to have your site's url placed in the footer with a keyword like "promotion by websitename.com"

    good luck!
     
  19. SuperLinks

    SuperLinks Elite Member

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    Don't waste your time with hourly charging, that's just dumb. You aren't
    consulting, you are performing a service. You are shooting yourself in the
    foot if you are charging hourly, and likely doing a disservice to your clients
    as well. Clients don't like hourly consultants, and especially hourly paid
    service providers.

    A client will be way more inclined to use your services if you come in with a
    budget for them, an exact quote. Hourly can scare people off because they
    have NO idea if you need 1 hour or 100 hours to get the job done.

    If you claim they are as big as you say they are, then you need to charge
    accordingly. No big company is gonna take an SEO guy seriously that charges
    $xxx or even low $x,xxx. They simply won't think the value is there when they
    talk to other big name SEO services and get quoted $xx,xxx+++.