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How much should I charge for people to put ads on my site?

Discussion in 'BlackHat Lounge' started by lexis, Jul 25, 2014.

  1. lexis

    lexis Regular Member

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    Hello,

    1 of my sites gets 300,000++ visitors per month, all natural, it's a legit site.

    Currently I am charging this much for advertisement:

    $75/month: 728 x 90 - Top Header Horizontal ad (The first ad you see when you enter the site, all the way at the top of the page just under the heading)

    $100/month - 250 x 250 - Side page square ad (The second ad you see when you enter the site, bottom left to the top header ad)

    $150/month - 160 x 600 - Side page skyscraper ad (Just one of them long skyscraper ads you see to the left or right of sites)

    They are all niche related, companies E-mail me and ask for prices, I don't want to go too high and make them run away.

    The first company ever to advertise with me was the one that only pays $75/month for the best ad slot... I believe I should be charging them way more, probably $150/month...especially when other companies are e-mailing me telling me they would pay it.

    Anyways, what are your thoughts, are you lenient with advertisers on stuff like this? or do you get serious with them and make them pay what you think you deserve? also what do you think I should be charging for this kind of stuff?

    Any help and tips would be awesome :p

    EDIT: for the people asking/wondering what the niche is, it's Gaming.

    I only want to put gaming related ads up, nothing else.
     
    Last edited: Jul 25, 2014
  2. sashablack

    sashablack Elite Member

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    whats the niche of your site?
     
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  3. PinguSpy

    PinguSpy Jr. VIP Jr. VIP

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    PM me detail your site
     
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  4. socialmediapro

    socialmediapro Jr. VIP Jr. VIP UnGagged Attendee

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    $150/month sounds like a good price to me.
     
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  5. SavageX

    SavageX Junior Member

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    Yes you need to get serious. the guy paying $75 is laughing. First have you tested with adsense? that should be your benchmark price (your monthly revenue), but your ad space could be worth alot more, so you sell to companies like you are now. You don't have to throw out a massive offer when they email you, just say the existing advertiser is paying $150/m and so you can have it for $200/m. If the existing advertiser is making a good ROI then he should fight to keep it and offer you $250 etc, eventually you will reach the market price. You won't find it without testing. The actual price is different for each website. Thats my thoughts anyway

    P.S. If you do get alot of emails asking to advertise you could set up a private auction page for advertisers to bid against each other each month
     
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    Last edited: Jul 25, 2014
  6. Slim.

    Slim. Junior Member

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    $75 is very low regardless of the niche. Can you give us a general idea of the niche you are working in? Tenancys are always a tricky one to work out but I can try and give you a rough idea of what you should be charging.
     
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  7. CazuaL

    CazuaL Jr. VIP Jr. VIP Premium Member

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    You need to tell him you want more money or you will sell it to someone else.
    He should be paying at least double for that slot
     
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  8. karupoiss

    karupoiss Elite Member

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    300000 visitors/month. Let's say you put adsense on it. If you have a CTR of 5% (achievable with good placement) then 15000 people will click on your ads. Let's say you have a really generic niche with international traffic (not only 3rd world) then you can get an epc of let's say $0.2. That alone makes the income $3000/month.

    I did not take into consideration how many pageviews you are getting or if you have better niche with higher CPC.

    So, yes, you should ask WAY WAY more :)
     
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  9. ephman

    ephman Junior Member

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    OP, maybe you should try Adsense as well. Place 2 or 3 ads of Adsense together with the ads you are placing right now. Just an additional stream of revenue.
    And 75 for the header banner is less. Why not let the competitors bid?
    Like tell them that the minimum bid is $150/Mo and then the one who offers most will get their banners placed.
     
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  10. Flask

    Flask Jr. VIP Jr. VIP Premium Member

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    I disagree, it depends on the niche. For example, 300x250 with 500K imps costs only $35
    at buysellads, search for "Football Manager Stories"
     
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  11. lexis

    lexis Regular Member

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    Thanks for the tips guys,

    I told the company that I will need to charge more because my site has grown bigger from what it was when he first began to advertise with me, and they said that my site brings them a lot of traffic but not that many sales... however, this doesn't make sense to me because isn't an advertisement suppose to be for exposure, it's not my fault that they are not buying the product once they go to the site... my job is to get as many people to go to the product page...not sell it.

    Also, I don't quite believe him because he only advertises with me & nobody else... and continues to do so for months... if I'm not bringing him sales why would he continue to advertise with me? hmm...

    I don't want to lose the money he gives me every month but I also don't want to be getting only $75 for the best ad slot on the site... I should just be firm and tell him $150/month deal or no deal.
     
  12. Creative9

    Creative9 Junior Member

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    List your site on buysellads, see how much others in your niche are charging per 1000 page views and use that to calculate how much you should charge.
     
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  13. lexis

    lexis Regular Member

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    Thanks, apparently I was signed up for this site I just never used it, waiting to get it approved.
     
  14. CazuaL

    CazuaL Jr. VIP Jr. VIP Premium Member

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    Tell him whether people buy his product or not is nothing to do with you. Let him know the new price, be firm and don't back down.
     
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  15. lexis

    lexis Regular Member

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    A site in the same niche has 330k/month impressions and they are charging $2 per 1000 page views.

    my site gets 300k/month impressions, so $2 * 300 = 600

    if I can get $600 / month for top page leaderboard banner, i'd be laughing!

    jesus christ if I only could have gotten this serious about ads before.
     
  16. DearSanta

    DearSanta BANNED BANNED

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    An easy way to find an answer to your question is to check buysellads and see how other sites are charging. According to their data, you can establish a price.
     
  17. rangerOH

    rangerOH Regular Member

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    3 things i would do:
    1- delete all the adds and put amazon product in their place or write a small book, put it in amazon and promote it on your website
    2- put adsense
    3- buy jv vip here and put it that place for sells, or seoclerk or whatever it is called
     
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  18. sohom

    sohom Senior Member

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    one question
    site is related to warez/download ? or online gaming?
     
  19. lexis

    lexis Regular Member

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    no, just gaming (pc gaming, console gaming, etc.) not warez/download/gambling, etc.

    BuySellAds did not accept my site, told me to come back in 6 months, not too worried about that.

    Thanks for reassuring me on this, I thought I was the only one who actually believed this... I don't know much about advertising but I know it's common sense that he's paying for exposure, he's not paying for sales, therefore it makes no sense for him to tell me "even though the ads get a lot of hits, it doesn't get sales"

    Here are the prices i've came up with as far as advertising on my site:

    $150 / month - Top page header horizontal Ad (728 x 90)
    $100 / month - Side bar square ad (250 x 250)
    $100 / month - Side bar square ad (250 x 250)
    $150 / month - Side bar skyscraper ad (160 x 600)
    $150 / month - Side bar skyscraper ad (160 x 600)

    this is very reasonable because i've seen another guy in my niche and he charges per $75/week and $125/2 weeks
    I'm not too big of a writer and if I did want to write a book Id want it to be a good one to sell, by the way... is there people you can pay to write a book for you? If so, where can I find them? I'm talking about good quality work for a reasonable price.
     
  20. karupoiss

    karupoiss Elite Member

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    Why don't you want to use Adsense?