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How much should a sale's letter cost !

Discussion in 'BlackHat Lounge' started by d4l1t0s, Apr 8, 2012.

  1. d4l1t0s

    d4l1t0s Power Member

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    So ya I am taking my IM knowledge to the next step and I am launching my 1st physical product !
    As part of this I need a sale's letter and I have quotes from 400$ to 3000$ ! with promises between 3% to 10% conversion .
    Since I am new to this , I am asking those who launched products before , how much a sale's letter should cost and what is a good conversion rate .
    Thanks
     
  2. JasonZ10

    JasonZ10 Regular Member

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    It really depends on what style you want, what niche your product is in, etc.

    The lowest you can get is $20, but that'll be a very basic forum style one, ~$100 will be a WSO equivalent. $3000 is pretty steep. $300 - $700 is probably what you should be looking to spend.
     
  3. midnight_focus

    midnight_focus Power Member

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    you can pay anywhere between $50-10000. depending on the quality and who is writing it.
    promises of the conversion means nothing as it's not the only factor, there is the traffic quality and the actual product
     
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  4. Grandslam

    Grandslam Senior Member

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    Do they gurrantee their conversion rates? If not, you might get taken for a ride, unless they have a track record to back it up. I know Gary Halpert charged a shit ton but he got it because his style of copy converted.
     
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  5. d4l1t0s

    d4l1t0s Power Member

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    Well , I ignored the one for 10 , 20 , 50 $ etc.... as I don't believe in their quality.
    those around 400$ are what I am looking for I guess ... and no one guarantees his conversion rate !
    As for my traffic it will be straight Media buys , PPV and PPC , and affiliates ( direct recruiting and CPA Networks )
    I invested a lot in this product , I just don't want to miss the sale's copy and I don't wanna get scammed either .
    PS: Did anyone of you guys heard about this guy : http://peterbrennan.net/work-samples
    Thanks