How much on page SEO and site speed matters?
- Thread starter serije3
- Start date
fb3003
Elite Member
- Aug 14, 2015
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my own personal observation: when i switched from a themeforest theme (shitty speed and web scores) to generatepress, my ranking improved tremendously! Generatepress has excellent rating across all metrics. I think many will vouch for such themes and their correlation with improved ranking.
now, in your case, maybe your competitor has better content and also they are address user's intention better than you. Have you assessed that?
- Jan 20, 2013
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That's a really good thing, people always prefer quick loading sites. So, keep it up and update your site regularly.
- Apr 23, 2012
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This is extremely wrong information bud.
Page speed is a "confirmed" ranking factor. This has been the case for over a decade now.
Here is an official confirmation from Google Chrome Team from 2018 - https://developer.chrome.com/blog/search-ads-speed/
Here is an official confirmation Google Search Team from 2010 - https://developers.google.com/search/blog/2010/04/using-site-speed-in-web-search-ranking
Google has built tools such as Pagespeed and more recently Core Web Vitals that analyse both Experience and Latency.
One could argue that Google Index is smarter now in parsing data, so most of the old "on-page" tricks are obsolete. But page speed is directly relevant to how well you're ranking.
- Jun 9, 2020
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Both are important factors. you should improve both of them, first do the onpage then speed optimization.
Both are configured SEO scores 99 and speed 100, i coded website from 0 so thats reason for speed and not much js.
content is similar i just started a few days ago so thats why i dont rank, we will see in a few months
SunnyLeon
Elite Member
- Oct 13, 2013
- 2,234
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You're reading from google's books, I`m talking from experience. Speed still has a very small impact on the overall ranks, and Google confirmed that it is not a deal-breaker. This can easily be checked by going on some big websites and checking their speed scores. This, coupled with the fact that I`m talking to a newbie that asks about on-page seo should tell you what the best approach is. He should focus on on-page seo as it is a lot more important than getting stuck trying to decrease the speed of the website through technical works. When his on-page SEO is at least partially done, then he will be able to focus on the speed. Keep in mind that most starters will go for a shared hosting instead of something faster and regardless of how much work they put into speeding up the website, it will still be pretty slow. On-page SEO is what he should focus on.
Hawkeye Digital
Rules Violation
- Feb 23, 2022
- 6,320
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Both are imp , but you are talking over the on site one , so get going with some plugins and web developer to fix these kinds of issues !
- Apr 23, 2012
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Let's agree to disagree here. I have been running and ranking sites for over a decade now. And I can say with utmost certainty that speed is a decisive factor. Most shared hosts work overtime to optimize their offerings for this very reason. And most sites even on shared hosts can have decent speeds.
However, both our experiences are anecdotal and cannot contribute to the fact that there is data out there that verifies the claim.
Neil Patel (I am not a huge fan of the guy, but I am a sucker for data) did a data intensive study via his tool Ubersuggest - https://neilpatel.com/blog/does-speed-impact-rankings/
As for big sites, I have consulted on optimization projects for them. They are bending over backwards everyday to ensure their dev team produces optimized results. Even most display ad networks spend time and resources to ensure their ads don't fail CWV.
Additionally, slow site speed can increase the bounce rate by a lot - which is another ranking factor and will kill the rankings gradually.
When guiding a newbie, it's important that you show him the full picture. You cannot ask him to concentrate on one aspect, while completely ignoring the other - is all I am saying.
- Jun 25, 2015
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Google prefers good user experience pages. Both On-page optimization and site speed gives the best interaction with the visitors which is a must thing these days to rank a particular page.
- Jun 23, 2021
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Speed is definitely a ranking factor because speed directly impacts the end users, which is the only thing google cares about, to satisfy their users.
How much does speed weigh in ranking factors? No one knows, only some big data tests can reveal some of the magic of the algo.
How much does speed weigh in ranking factors? No one knows, only some big data tests can reveal some of the magic of the algo.
Johnpeterburs
Power Member
- Apr 25, 2021
- 659
- 176
Multiple factors on a combinational effort gives good SERP visibility and ranking. On-Page SEO alongside with technical SEO will be prepared on every URL and it's sub URL's. Doing Alt texts, image quality compression via PNG can improve site speed, image titles, great contents fulfilling with H1, H2 meta tags are to be considered as important element for page hosting or republishing. On the technical side, either the site is developed by PHP wordpress or Java frameworks like angular or react, and other saas based themes like shopify, here every scenario does matters a lot for a page speed.
- Apr 4, 2014
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Both of you are right and wrong.
It's all about the balance. If it takes 10 seconds for your page to load then there's a reason to optimise it. But if your page loads within 3 seconds and you spend days optimising it and get it down to 2.5 seconds, you won't see any improvement in rankings.
Some people get over-obsessed with page speed and waste so much time on it and thus neglecting the basics of on-page SEO (content).
SunnyLeon
Elite Member
- Oct 13, 2013
- 2,234
- 2,078
OK, I think people have misunderstood me. I wasn't trying to say that speed has no importance in ranking. We all know, the algo is complex, it has hundreds of ranking factors. In my opinion, when you're starting, you can get caught up and blocked in a lot of technical problems that will keep you from growing. Speed is one of them. At some point, when building a website I got so caught up in speed that I merged some CSS and js files to the point where most of the buttons stopped working. There are some things that are vital right from the start, like on-page SEO. With some, you'll also have a really hard time changing later on, like the structure of your URLs. Speed, although important to some extent, can be dealt with a little later, when you validate the site and see the first visitors coming. Of course, @BlogPro is right. Op has to see the big picture as well, he will have to deal with speed as well at some point. But putting weight on something that doesn't require a lot of effort from the start will have you stuck in a development stage with the website for a long time.
sujith sukumaran
Newbie
- Sep 12, 2019
- 4
- 0
It is always recommended to follow the on-page SEO rule without failure. Since Google algorithms are becoming more efficient and smart, it is advisable to follow each guideline without fail. Keyword density, internal linking, meta tag and descriptions with keywords are the most common procedures to follow for better ranking. There are numerous other factors too.
SERP Thinker
Regular Member
- Jun 6, 2022
- 334
- 82
website speed is a big ranking factor. But besides this, you should ensure other on-page SEO things like internal links, external links, keyword optimization, image, alt tag, etc.
