Currently doing SEO for a friend's company and was able to get some keywords on the first page within 1 week. All I had to do was post a couple of articles with the keywords and submit his site to a bunch of directories. Thing is, his domain was registered in 1996. It's 17 years old. Now another friend's company wants me to do SEO. Their website was registered in 2007. Assuming the competition of the keywords are the same, will it not be as easy? How big of a factor is the age of the domain is what I'm asking Edit - This is all local SEO by the way. Pairing keywords with locations.