From what I've seen online and my own experience links seem to be the highest ranking factor after you have a quality site in place. With that said how much do you think content matters? Do you think it even has that much of an effect? If you have a niche site do you try putting content put every month? Personally I try to release an article a month. I think that gives a time frame easy for readers and a quality indicator for g00gle though Im not sure how much of a ranking factor it is.