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How Much Money To Start Off With For Your First Adsense Campaigns?

Discussion in 'Adwords' started by Dan Da Man, May 4, 2012.

  1. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    I have been learning quite a bit about PPC and want to give it a go. I have a few e-commerce stores that I want to drive some traffic to and I want to know how much money is a good number to start with?

    What I have come to learn is that in the beginning you have a low quality score and you want to just increase click throughs regardless if you make sales. Improving your quality score is the name of the game correct?

    I got some money saved up but do I need a lot?

    Anyone with experience please shed some light :)

    Thanks guys
     
  2. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    No one has advice?
     
  3. blackhatmikey

    blackhatmikey Regular Member

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    dan the motherfucking mannnnn


    depends on the keywords your targeting i guess what platform or ppc are you trying?
     
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  4. abookyent

    abookyent BANNED BANNED

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    There are so many different ppc networks. I like to split test with at least 500$ before I pick a winning campaign. Testing the the key to ppc.
     
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  5. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    LOL. Honestly I am a total noob, thinking of doing Yahoo and Adwords. What would you recommend? Keywords will be super specific product keywords.

    Any advice you got or any guidance would help :)
     
  6. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    What network would you suggest to start out in? I am assuming it is so easy to flush money down the drain with PPC. How do you prepare yourself?

    Thanks
     
  7. LucidMarketing

    LucidMarketing Regular Member

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    First, just to clear things up for you, yes, you want to have a good QS. But you also want to make sales. Sales and profits is the name of the game. QS is the name of the game in PPC but if I have an ad with QS of 7 vs one of 10 but for some reason produces twice the ROI, I'm going with the QS of 7.

    Next, we can't tell you how much money to start off with. We don't know anything about your sites and your products as well as a bunch of other things. If you're selling a product where you'll be paying $1 a click vs $0.25, that'll make a difference not to mention how many people search for this product, how many you expect to click your ad and what your QS will be.

    Here's what you do to figure out a budget:

    Start building the campaign by researching the keywords to use with the Google Keyword Tool. It will tell you the average number of searches for them as well as the cost estimate. Note that this cost estimate is based on an average QS (5) and to be in the top positions. You want to be in the top positions, don't you? Yes you do.

    Also note that is not the price you will actually pay. It's an estimate. But it's what you should base your bids on and this phase of budgeting. If your QS is 7, you'll pay less, sometimes way less.

    Now, figure a click rate for your ads. That's a big wild card since you're starting out and not experienced. Me, I use 10% because I know I can get that and more. It's also doesn't matter if I over-estimate by CTR. For you, I suggest 2%.

    So there you are. An example: keyword has 1000 searches a day. You figure to start you can get 2% to click so that's 20 clicks. The estimate is $1 so use that keeping in mind you won't be paying that. That $20 per day on that keyword. Do the same for all keywords and add up. That should be your budget if you want to reach as close to 100% of the searches, maximize your clicks and revenues.

    Is that number more than you can afford? Well, set your budget accordingly. You just won't have 100% penetration.

    If you are better at writing ads that more people click on, that's good. Your QS will be higher and will reduce your costs. Because of that, you may not have to increase your budget, at least not much.

    Start with Google. Move to others as the campaign proves it is profitable, the next one would be Bing. Your budget will be less since they get less traffic. I typically use 25%.

    Since you have many sites and you say ecommerce which suggests many different products on each, I suggest hiring someone to at least set it up for you. The money spent there will be worth it with better campaigns to start and the money saved should more than make up for the fee. That is if you hire someone that is professional, with experience and knows what they're doing. An added advantage is that you can concentrate on your business and what you do best.
     
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  8. macbookpro

    macbookpro Registered Member

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    You should consider to work with Adwords agency or specialist unless you really dont know what you are doing. Adwords campaign can give a boost to your sales if done correctly otherwise you will just loose money.