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How much is the right price to charge for local SEO?

Discussion in 'BlackHat Lounge' started by GothamSEO, Apr 8, 2015.

  1. GothamSEO

    GothamSEO BANNED BANNED

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    Hey guys,

    I had this question in my mind for quite some time now. What is the reasonable price to charge for local SEO for clients such as restaurants? How can a page 1 ranking get a restaurant more clients? Especially if the search volume is low so lets say 100-500 searches a month? Same applies to other industries.
     
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  2. yourdady

    yourdady Regular Member

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    Same question I really get confused what to charge, can
    expert share their views on this topic thanks
     
  3. seeplusplus

    seeplusplus Power Member

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    As much as you can
     
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  4. randybishop

    randybishop Elite Member

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    Call the local SEO companies and get quotes.
     
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  5. yourdady

    yourdady Regular Member

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    If we had to call local Seo companies why would we ask here lol anybody will experience please share their words plz
     
  6. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Most people don't think of doing it.

    Anyway, how much you charge will depend on your skills, experience, the client's budget, the local competition level of their niche, and various other factors. I've charged my own client's anywhere between $750/month (for individuals and sole proprietors who don't have a large budget) to $2,000/month (for larger local businesses), although I often bundle my SEO services together with other services. I've heard of other people charging less and others who charge more, although seeplusplus statement sums up what I said: "As much as you can".
     
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  7. SEOking222

    SEOking222 Supreme Member

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    It depends who is searching/visiting your site while your site is in top page.....Sometime you got good client and sometime TY TY FISH!
     
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  8. sharma2008

    sharma2008 Jr. VIP Jr. VIP

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    Create three different packages with slightly different features ( EG: # of Citation, # of reviews , strategies ) and charge like $149, $249,-$349 sufficient.

    It's all about your target market , strategy and competition. Instead of getting quick tips, it's better learn and practice to get professional experience in to this field.

    Option 1: Check particular keyword competitors listing , slots, Citation, Reviews, type of listing, Listing properties,google auto suggestion, etc to find out their strategy.
    Option 2 : Learn, Practice, understand and then ignore option 1. ( Highly recommended)

    Wish you the best.
     
  9. jpy295

    jpy295 BANNED BANNED

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    Provide a price based on the value a first page ranking will have for your potential customer. Not, on how much it costs to deliver the service.
     
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  10. Latoon Technologies

    Latoon Technologies Jr. VIP Jr. VIP

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    According to the market. A good quality work on competitive price, can attract more clients.

    If you want to establish a good reputation but you want to get instant money, just milk them as much as u can!
     
  11. Andrew Scherer

    Andrew Scherer Senior Member

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    Small businesses aren't interested in buying citations/tactics/strategies. They are only interested in results.

    And those prices are way too low for anyone to provide a decent level of service to their client.

    Charge whatever you want, just don't undersell yourself.
     
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  12. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    I do a boat load of SEO and a large portion of that is Local and Andrew is 100% spot on. You never market to a business saying you are going to do X,Y or Z to get their site ranked (Don't use the word ranked either). I offer results and provide proof to the client in the form or tracking.

    Once in a while they will ask me what I am doing and I'll allude to some processes in as vague a way as possible but I always share that what I am doing is industry cutting edge to reflect the changes that Google makes on a regular basis as well as methods and processes that I have been doing for ages and show them results from other clients I have or have served in the past.

    Zwielicht offers some real good thoughts on pricing to take into consideration; going very low is going to make it impossible to give your client quaity results and make you a decent living.
     
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  13. King_James

    King_James Regular Member

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    Depends.

    If you suck at what you do, then yes, call other SEO companies and ask how much they charge by saying you are a client etc etc. Then charge accordingly.

    If you are great at what you do, then charge as much as you can. Because it means you will actually deliver RESULTS. And if you do that, nobody cares about price anymore.
     
  14. iAuthority

    iAuthority Jr. VIP Jr. VIP

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    mate whatever in BHW you hav more competition so you have to prepare the best service with cheap price then only you get more reputation
     
  15. SlashNineteen

    SlashNineteen Newbie

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    This might go against the grain of the thread so far but i'm guessing you do not have alot of current clients or past experience to use as referrals so i would suggest doing a few prominent well known businesses in your market for no charge. you can go directly to the business owners (Early Morning and In Person is best unless they are busy with Vendors) and say the following

    Hi im joe seo and i love your business i live over there and i've been coming here for years

    I noticed you are hard to find on the internet (be careful not to insult their online efforts)

    so i work for XYZ but I decided to start "doing Websites" on the side and see if i can help my local businesses.

    so here is my deal if you let me handle "Your Website Stuff" i wont charge you for a whole year BUT i want you to be a reference for me for other businesses in the area, (just don't tell them what i'm charging you)

    Go get five of those and put their logos on your website and you'll be a closer to thirds of the time Because your local. this assumes you can do a good job though
     
  16. smartboyhere

    smartboyhere Power Member

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    Better to ask your client itself for their Budget..
     
  17. valesence

    valesence Newbie

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    I find it interesting to listen to what people that are amazing at the mechanics of seo have to say about marketing and pricing. Let me give you my perspective. First a good businessman will care very little about what you actually do. Backlinks, organic, optimization reports.... these are all foreign languages to a business owner. All a good business owner cares about is new business and money. If you had a magic switch that would place them in a position to get clicks that follow up and become income then they will only decided if the cost in? If the market is small and it will only bring 25 new customers a month then they wont be interested in paying a thousand dollars. If the market will bring in 100 new customers a month then a thousand dollars is not much.

    First identify clients that value new business and have reasonable expectations for the cost of new business.
    Second identify how much work it will take to bring their ranking to 1or2 position.
    Third create a package that will return you good hourly money for the work your doing.
    Fourth deliver! give them high ranking and modify their website if necessary so it delivers more calls or visits to their business.

    Do these things and a business will be more than happy to pay you a good amount of money for delivering the goods. The best part is that if done right the work required in month 12 will be less than the work required in month 1 so your time will go down and earnings per hour will go up.

    This will work for most small to medium sized local business's including roofing, window washing, restaurants (although they are cheap) fencing contractors, dentists, and many more.