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How much harder is it to rank a subpage vs. a domain?

Discussion in 'White Hat SEO' started by Scococo, May 13, 2011.

  1. Scococo

    Scococo Registered Member

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    I've found a big niche which has some easy pickings, I was wondering if I should create a mini-authority site or around 10 individual KW targeted sites?

    There are obvious benefits to the mini authority site but how much harder will it to rank the subpages for the keyword terms? (Assuming the method of linkbuilding is the same.)

    Thanks.
     
  2. Extropy

    Extropy Jr. VIP Jr. VIP

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    I haven't seen any real difficulty ranking interior pages. The only difference is that usually the home page gets most of the inbound links. But if you are starting from scratch it'll all be the same.
     
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  3. Scococo

    Scococo Registered Member

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    Wow, great to hear.

    So if it isn't an EMD, it's all about the same difficulty...
     
  4. shapsp

    shapsp Power Member

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    well ibl suggests that the more slashes in your url, the more ineffective it will be.
    so, for a big niche,

    lets say you have domain xyz.com
    have your sub page as
    xyz.com/free-iphone-apps.html

    instead of,

    xyz.com/iphone/free/apps.html

    get what i mean?
     
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  5. bobbylove321

    bobbylove321 BANNED BANNED

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    Your root domain is the most relevant factor google checks.

    Example: your targeted keyword is "supply"

    Your domain is MyFinance.com/Supply

    then you'll need 10x more backlinks and lots of pages if you want to rank that interior page up in google, but if you had MySupply.com/Supply then you'll need about 2-3x more backlinks compared to the domain Supply.com/Supply-Department, etc.

    So the ROOT domain is 75% of seo, and the interior pages are all based on the relevancy of the root domain. If you don't have the keyword in the root domain, then it will be 10x harder to rank.
     
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  6. Scococo

    Scococo Registered Member

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    Gotcha, thanks.

    Oh wow, hmmm... this makes the decision more tricky. The domain will have the main KW which is used on the subpages (i.e. cars.com/bmwcars,) but as you said it will take 2/3 times more work to rank these pages... I guess it's cost vs. benefit tradeoff...

    Exact domains: Domain cost + hassle of setting it up, requires more updating to stop it looking spammy and no real chance of PR authority in the LR. However, much easier to rank.

    vs.

    Inner page addon: no setup costs, link juice from other pages, long run authority, less need to update said page but 2/3 times harder to rank...

    I've got a feeling the mini authority site may be the way to go, less risk of google hate and everything is kept under one roof. However, if 50/100 sniper sites become too much hassle, I guess they could easily be flipped.

    *sigh*

    I'll just have to try them both out unless there's an obvious bias I'm missing?
     
  7. shapsp

    shapsp Power Member

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    i don't think so, coz i have been ranking for keywords that doesn't match my domain. in fact, my domain is my brand name.
     
  8. Scococo

    Scococo Registered Member

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    Good point...

    There are a few conflicting views, anyone else got an opinion?
     
  9. kappa84

    kappa84 Power Member

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    I have a site related to skin care and I have no problems ranking keywords related to weight loss (of course, less competitive ones) only by building links to inner pages/posts. I really think it all depends on the backlinks....
    Of course, I might need to create more than a site strictly related to weight loss but what the heck, if that is the way and it works I'll do it. :)
     
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  10. frenchboy

    frenchboy Jr. VIP Jr. VIP Premium Member

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    I rank inner pages pretty easily but if your website is new it takes some time (especially if you usually rely on having an EMD). Inner pages rank like the rest usually.
     
  11. catsoup

    catsoup Newbie

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    I got a question. Building hundreds link to EACH inner page to make sure appear on first page right? So if a site has 100 inner pages then it needs 10000 links in first month, isn't this too fast for a pretty new site to trigger sandbox flag?
     
  12. todor

    todor Regular Member

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    I'll answer to your question with a case study...

    In one of my niches my site is about #16 for the main keyword, my domain is 2 months old...
    #1 is strongly occupied by an internal page/post of a 9 months old domain, which even don't consists the whole keyword in the domain neither in the post title, but this internal page has 700 BLs, though the main domain has just 4 BLs... it was very wired to me that the main domain has just 4 crappy BLs, thought the internal page has more than 700, but indeed it works like a charm :)
     
  13. Scococo

    Scococo Registered Member

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    So basically you're saying, you can rank an inner page regardless of the backlinks to the main domain?
     
  14. todor

    todor Regular Member

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    I haven't tried myself, but the practise says "Yes, you can!"... obviously in this case the things that matter are the backlinks and some timing... O, yes and onpage SEO as well (this page has at least 2000 words article).
     
  15. donArmando

    donArmando Regular Member

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    Well if you have an authority site isn't hard to rank with subdomains.
    But if you have a new site go slowly if the competitors are low than you will rank.
     
  16. mhatter

    mhatter Regular Member

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    Doesn't seomoz say something like off-site SEO is 70% of SEO and the most important onpage factor is the title of the page besides content?