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How much does word order matter (if at all)?

Discussion in 'White Hat SEO' started by OldSalt, Feb 17, 2012.

  1. OldSalt

    OldSalt Moderator Staff Member Moderator Jr. VIP Premium Member

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    Ok, I'm working on a fairly broad niche and am targeting specific niches within it - basically an authority site... but have a question concerning word order while searching in Google.

    Note: all search volume and results in my example are completely made up to illustrate my question:
    Ok, let's say that the Google Keyword Tool suggested "swimming pool above ground" had 12,000 exact searches monthly. When I check the results without quotes in Google, most of the top entries include titles and URLs with the phrase "above ground swimming pools" which makes sense (at least to the way I would search).

    Of course, if someone literally searched for "swimming pool above ground" in quotes, it would have to be in order to be found, but we all know that most people don't actually search using quotes. Soo... If the top matches have virtually zero backlinks and weak SEO, I figure they'd be easy to beat... but do I get an added benefit by sticking with Googles order of words, or does it matter if I keep the same words, but change the order to make them read better?

    I figure that with all the people here, that there would be quite a bit of experience on this one... Thanks!
     
  2. genesis311

    genesis311 Junior Member

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    I can't compleatly answer you question because I don't know you niche or competitors.
    however I have run into keywords exactly like what you are talking about and I normal make the title say "above ground swimming pools - above ground ect..."I this way I can rank for both

    I know this dosent answer your question but that's about the best tip I can give you.

    Hope that helps
     
  3. OldSalt

    OldSalt Moderator Staff Member Moderator Jr. VIP Premium Member

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    Well, you're right that it doesn't answer the question, but it still gives me a suggestion to use to avoid the question altogether... lol

    Looking at the current competition, I could probably get away with going with the words in the same order they are using (which is different then the exact Google search) but if there was even a small weight for word order, then I'd be leaving the page open for future competition to 'out SEO' me. I like your suggestion - it's a bit wordier but as you said, even if exact word order is a factor, then I'd have it no matter which way they typed it in.

    Thanks!
     
  4. Nookie Monster

    Nookie Monster Senior Member

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    This intrigues me for some weird reason. Let us all know what you discover on this.
     
  5. Jungle123

    Jungle123 Junior Member

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    In my experience word positioning is close to keyword ranking art! It is extremely important because google is not human...google is machine that basically filtering footprints. Any micro difference between word placements alterations etc. is completely different in eyes of google. It is different footprint/haracter/module etc.

    Of course everything depends of keyword competition, ranking difficulty and search volume. And exactly that is why there is a whole Adwords strategy created about keyword misspelling!Learn it...and you will answer your question!

    My tip - if you want outperform your competition - go for couple variations of your main/seed keyword....rank those 'variation' keywords and you will win in traffic and conversions as well.

    GL