Ok, I'm working on a fairly broad niche and am targeting specific niches within it - basically an authority site... but have a question concerning word order while searching in Google. Note: all search volume and results in my example are completely made up to illustrate my question: Ok, let's say that the Google Keyword Tool suggested "swimming pool above ground" had 12,000 exact searches monthly. When I check the results without quotes in Google, most of the top entries include titles and URLs with the phrase "above ground swimming pools" which makes sense (at least to the way I would search). Of course, if someone literally searched for "swimming pool above ground" in quotes, it would have to be in order to be found, but we all know that most people don't actually search using quotes. Soo... If the top matches have virtually zero backlinks and weak SEO, I figure they'd be easy to beat... but do I get an added benefit by sticking with Googles order of words, or does it matter if I keep the same words, but change the order to make them read better? I figure that with all the people here, that there would be quite a bit of experience on this one... Thanks!