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How much does ADmob pay?

Discussion in 'BlackHat Lounge' started by SpezzNacci, Dec 3, 2016.

  1. SpezzNacci

    SpezzNacci Power Member

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    Hi! I'm launching my first app very soon and I was wondering how much does ADmob actually pay? I was looking through google trying to find it but I there's not enough data (Not explained well)

    Does anyone here earn from admob? How much do they pay aprox per 1000 impression or per click?
     
  2. Boolean Games

    Boolean Games Junior Member

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    For iOS, average for an app would be $0.50-$2.00 CPM. (Banners)

    For games it's usually higher for Banners; closer to $1.00-$4.00 depending on CTRs and targeting.

    For interstitial ads, expect around $3.00 or even $7.00, depending on how high your CTRs would be.

    I've seen certain days where my CPMs have been $900-$1000/CPM for interstitial ads. It's quite rare but has happened quite a few times for me(espicially with Chartboost)

    Forget about clicks because most of our incomes will come from the impressions.

    What kind of app is it btw and on what platform, iOS or Google Play
     
  3. DonCPAMentor

    DonCPAMentor Junior Member

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    I have never directly used ADMob, though as for all networks I had to log in and figure it out myself.
     
  4. SpezzNacci

    SpezzNacci Power Member

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    Hey,just realised that you have answered me :D The app will be on google play
     
  5. Boolean Games

    Boolean Games Junior Member

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    For Google Play you should expect a lot less, maybe $0.50-$0.80 CPM for banners and a bit higher for Interstitial ads, it could be even less depending on quality of CTRs

    From experience and from talking to many other developers I've noticed iOS app/game profits are generally usually 5X-8X higher than Google Play's, but you'll have a better chance at getting downloads with Google Play.

    I wish you the best on your launch and your app journey:)
     
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