Is it legal to make small/big fibs to increase sales? Fibbing "about me" section? Making up studies/reviews? Exaggerating the benefits of a product? For example making up an imaginary owner of the website using a stock photo and exaggerated credentials? Like if im selling a diet pill, can i grab a stock photo of a doctor and make up some convincing credentials. If selling running shoes, grab a stock photo of a kenyan marathoner and create my marathon hero etc. These ideas would be for niche sites making less than $5,000 or something. If I went for a big long term authority site i would be more cautious about this and just hire someone with credentials. But gotta start somewhere.