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How much can I charge for #1 spot for local dentist site?

Discussion in 'BlackHat Lounge' started by dgfalk, Sep 4, 2011.

  1. dgfalk

    dgfalk Power Member

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    If I were to build a website targeting the key word "mycity dentist" and got it to the #1 spot, how much per month could I charge a local dentist to put all his info on my site? As far as the exact searches per month this keyword only gets 50 so its not a high traffic keyword but Im sure 99% of the dentists in my city don't know that. The population of my area is 60,000. Would this be worth doing and how much can I get?
     
  2. dankerman666

    dankerman666 Regular Member

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    Charge $50-$100 per email lead or phone call. Use a free vanity number redirect to track calls, goggle has a free one for you if you have a geemail account.

    Then rinse and repeat with other niche business sites ;)

    Just get out there and get what you want, don't settle for less.
     
  3. Patel

    Patel Senior Member

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    Noone is going to pay $50-100 per lead.

    $200-300 a month is something most companies would be willing to pay..
     
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  4. dankerman666

    dankerman666 Regular Member

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    I beg to differ Patel. :p

    Please tell me you have at least tried selling dentist leads.

    When your confident and provide projected value to a client, you will be amazed at what kind of compensation you can get for your "hard" work. Highly targeted warmed up leads are worth a lot if they become a full time patient/consumer.

    Don't knock it before you try it :pirate:
     
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  5. GooglesMostWanted

    GooglesMostWanted Regular Member

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    Personally, I'm trying this now.

    I've done a lot of thinking and the minimum you can charge for these types of sites is 200-300 per month.
     
  6. tubeincreaser

    tubeincreaser Regular Member

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    LOL, your naivety really shows here. Dentists pay well over $100 for leads sometimes, you don't know what your are talking about in this section. $200-300 a month would be if you had more than 10 dentists on that site, only then would it be worth it for you.
     
  7. Patel

    Patel Senior Member

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    No, not dentist specifically, but I have charged for ad space for local businesses on local niche websites.

    For $50-100 dollars a lead, and about 10 calls a day, the dentist would have to pay $500-1000 a day. I do not know any dentists which would be able to afford that.

    Edit: And thats hypothetically with 100% conversion rate. But good luck none the less. I do not know much about dentist leads.
     
    Last edited: Sep 4, 2011
  8. EmpireQuality

    EmpireQuality Elite Member

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  9. tubeincreaser

    tubeincreaser Regular Member

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    Where do you live? If they get ONE client out of those 10 calls, they would be making their money back EVERY day, plus the lifetime value of a client is well over $2,000.
     
  10. partymarty4870

    partymarty4870 Elite Member

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    On those types of sites I actually rent 4 spaces. My town has 4 distinct areas or districts and is pop of about 120,000.

    One of the spaces also can upgrade to "featured".

    Another thing to think of is how you're going to sell them. I used to do it face to face until I tried to sell a spot to a builder. He had previously had the #1 site, and thought of himself as a bit of a web designer and SEO expert. He got very pissed off at what I was doing and the situation almost got violent. Now I do it all via phone and email. It takes a lot longer , but is much safer.
     
  11. GooglesMostWanted

    GooglesMostWanted Regular Member

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    You should have told that guy to blow you.
     
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  12. oxonbeef

    oxonbeef BANNED BANNED

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    If you can show 50 unique a month in analytics then
    $1500 per month is a reasonable charge.
    That's $30 per lead and considering how much he will make
    It's extremely reasonable.
    I use a simple equation.
    You ask how much profit they make from their average client per job.
    Ask if they deliver a good service, No Professional will deny they do.
    Then ask how often those satisfied clients return per annum.

    Then you have the figure each client is worth to them per year.

    This is where the magic comes in.
    X that by 600 because 50 uniques a month X 12 months = Their potential profit
    from your site.
    Once you know how much they make, you know how much to charge.
    Stop guessing and do your research.
     
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    Last edited: Sep 4, 2011
  13. dgfalk

    dgfalk Power Member

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    Thanks for the excellent info here guys, i tsounds like I can make alot more money than i though. I was thinking 100-200 bucks a month. My other other question is when i type in the keyword I get Local Business Results first, a map on the left with 7 dental offices on the right. Then below the fold is the first website. Is that position still worth money?
     
  14. dtang4

    dtang4 Regular Member

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    On a related note...

    How difficult is it get ranked #1 for a local business with Google Local these days?
     
  15. oxonbeef

    oxonbeef BANNED BANNED

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    That all depends on the strength of your competition.
     
  16. Rajthepositivelife

    Rajthepositivelife Elite Member Premium Member

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    wow oxonbeef

    Thats actually an awesome way to charge them higher :D

    thanks for sharing this wonderful strategy!
     
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  17. EmpireQuality

    EmpireQuality Elite Member

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    almost got violent? what the hell?
    got pissed off at what you were doing hahahaha
    he cant beat you
    the keyword is always up for grabs, thats where us black hatters swoop in! :)
     
  18. EmpireQuality

    EmpireQuality Elite Member

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    very well said, you are right
    people need to do their homework
    asking them how much profit they make from their average client per job is a very good idea, just speak up!
     
  19. oxonbeef

    oxonbeef BANNED BANNED

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    Ask yourself, "Would you pay a days wages for a months salary?"
    Businesses are interested in the bottom line, sometimes you have to
    work it out for them as most businessmen are too busy to actually work
    it out for themselves.
    Position yourself as his man in the know. The more you make them the more
    you can charge. Gain their trust make them money.
    Referrals will rain on you like manna from heaven.
    You're there to help them, not line your own pockets.
    Help them properly and your pockets will look after themselves.
     
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    Last edited: Sep 5, 2011
  20. david wright

    david wright Regular Member

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    But you would actually have to collect leads for this to work. He could get 50 unique visits but how many of those will actually go to that dentist? How many would actually sign up on an email form? If I could charge clients just for the visits i get then I'd be rich. You can't confuse a lead with a unique visit. A lead is you actually collecting info from a visit.