Discussion in 'Making Money' started by link0038, Oct 26, 2013.
If you're averaging 2250 uniques per day then you could sell an ad spot for an average price. But it's hard to determine exactly what you can sell it for since we don't know the website that is wanting to pay you for an ad. Now if you're getting an average of 67,500 uniques per month, then you could sell your ad spot for a decent amount. But I'm assuming that these aren't 30 day uniques.
Don't go too high because you'll scare off the potential advertiser. Just remember that they need to profit or at least break even with your ad spot. So if you charge $100 a month for the ad spot, they should make at least $100 per month. Now a lot of people will say that breaking even might not be good. I'll buy an ad spot an monitor it for 3 months. If the ad spot shows multiple people are becoming recurring customers then it's definitely worth keeping.
Think of how much the potential advertiser is profiting per meal/sandwich/etc. Then estimate what the CTR of your ad is. For a new ad spot I'll base the potential off of a 1% CTR and then 1% conversion rate. If I am still profiting with those metrics then I buy the ad right away.
As the blog is new, ask for $10 per week and payable in advance, tell the guy you will run the banner for the month as trial and that if both parties are happy then you will continue but reserve the right to increase your charge after the 1st month.
Also if you tell us which company is making the offer, we might be able to gauge what they may be willing to spend.
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