1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How many hits a month does it take to make good money in ecommerce?

Discussion in 'Black Hat SEO' started by ThopHayt, Apr 26, 2012.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,402
    Likes Received:
    1,645
    How many hits a month is usually considered "respectable" for a site that will be doing ecommerce.

    I have a friend that had a surf shop that gets 10,000 hits with bots filtered out (or about 20,000 hits if you count bots). He keeps asking me if he should be expecting to sell much, and I have no idea what to say.

    What do you guys think?
     
  2. mhatter

    mhatter Regular Member

    Joined:
    Feb 8, 2009
    Messages:
    224
    Likes Received:
    93
    He should have a 1-5% conversion rate on real unique visitors.
     
    • Thanks Thanks x 1
  3. Danny1111

    Danny1111 Elite Member

    Joined:
    Jul 5, 2011
    Messages:
    2,096
    Likes Received:
    2,480
    I think you look at conversion rate

    With Amazon as an example mine over a month ranges
    from 2% - 6% - depending what time of year and what it sells.

    When I was doing CPA I was pretty steady in the 10-15% range.

    So again without knowing what he sells and how good his site is - or any
    other metric like that .... that's probably where you gotta go with it.
     
    • Thanks Thanks x 1
  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,402
    Likes Received:
    1,645
    So of the 10,000 hits that are actual humans and not bots I can basically tell him that somewhere between 2% and 5% of that 10,000 will buy something, right? Keeping in mind these are hits (with bots filtered out) not unique IP's which is the definition unique visitors.
     
  5. kasabian21

    kasabian21 Junior Member

    Joined:
    Feb 19, 2012
    Messages:
    139
    Likes Received:
    59
    Nothing is definite. It all depends on his site and products. I averaged around 3.5% on 3,000 UV's per month. The average profit per sale was £60, so it work out at around £6,000 per month.
     
    • Thanks Thanks x 1
  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,402
    Likes Received:
    1,645

    I wonder what his UV's are then... if he's got 10,000 human hits is there a typical percentage of that which is UVs or is it highly depndant on each site and it's following? Also how many bot filtered hits is your 3,000 UV site seeing?

    Thx by the way ;) I didn't know much about this conversion stuff lol
     
  7. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,402
    Likes Received:
    1,645
    Another question that he wanted to know that I guess I kinda forgot to follow up on here was So how many hits is considered respectable for an ecommerce site? Is his 10k hits a month respectable and worth him putting more into his site?
     
  8. Deusdies

    Deusdies Regular Member

    Joined:
    May 22, 2009
    Messages:
    261
    Likes Received:
    190
    10k hits is respectable, yes, but it also depends on the age of his site. If he only started recently, then it is definitely respectable. However if he has been trying for over a year or so, then he may want to rethink his strategy of getting visitors. It also depends on what he is selling, though I do believe that there's a market for everything on this world. Not sure about Venus or Mars though :D
     
    • Thanks Thanks x 1
  9. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,402
    Likes Received:
    1,645
    It's less than a year old. He will be selling surfing gear, like surf boards and stuff like that. Since he hasn't added ecommerce yet though, most his traffic now is from his blog, learning info and his other surfing info that people come to read.
     
  10. Deusdies

    Deusdies Regular Member

    Joined:
    May 22, 2009
    Messages:
    261
    Likes Received:
    190
    Then that's fantastic. If he has loyal followers of his blog, he can definitely do the "I recommend you guys buy the <blabla>", his conversion rates should be better than usual.
     
    • Thanks Thanks x 1
  11. Zapdos

    Zapdos Power Member

    Joined:
    Oct 22, 2011
    Messages:
    597
    Likes Received:
    708
    Location:
    Eastern North Carolina
    All depends on the products, the price, the checkout process and who the visitors are. Not all visitors are created equal. One visitor could be a researcher, while the next is a mom, and the next is an actual surfer. You need to find out who your current audience is and try to appeal to them. A 4% ecommerce conversion ratio is usually the goal, with 1-2% being normal.

    As an example, I have one client pulls 10-30k a day (peaks at a specific day, dies down for the next 5 or 6 days then spikes again) and usually ends up with 40-100 sales. Another in an entirely different niche pulls in about 40k a month and is normally between 200 and 450 sales per month. Neither of them fully listen, so there's even more sales that can be made.
     
    • Thanks Thanks x 1
  12. KeyzDT

    KeyzDT Power Member

    Joined:
    Aug 9, 2010
    Messages:
    756
    Likes Received:
    365
    the safe rule for "mom and pop webstores" is 1% conversion.
     
    • Thanks Thanks x 1
  13. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    5,402
    Likes Received:
    1,645
    That's very interesting. I think I'll tell him that it's wise to not expect more than the 1% or 2% since in my experience it's better to assume the worst, but it's cool that you guys have actual experience with this sort of stuff. That's what I love about BHW, no matter what corner of the game there is, some folks here have explored it.
     
  14. djc225

    djc225 Junior Member

    Joined:
    Aug 18, 2011
    Messages:
    174
    Likes Received:
    14
    Home Page:
    how does he know that 10,000 of his views are bots?