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How many here use longterm Adwords/Bing accounts?

Discussion in 'BlackHat Lounge' started by ThopHayt, Jul 13, 2017.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    How many of you guys here use Adwords or Bing Ads as a daily part of your long term strategy?

    I ask them because I see a LOT of guys asking about short term questions, like burning through $100 vouchers, and cloaking... but I almost never see anybody here asking any of the advanced questions about Adwords strategy that you'd think you'd see getting asked if people were grinding out conversions with a long term campaign. So if you exist let me know, I'm starting to feel like I'm the only one.

    -ThopHayt
     
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  2. SEO Masters

    SEO Masters Newbie

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    PPC is a daily part of our services for clients. So yeah we do a lot of legit PPC.
     
  3. speedhawk45

    speedhawk45 Regular Member

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    i just started ppc on bing and i don't want to churn and burn. it's much easier and better to stick with reinvesting the profit instead of buying 30 dollar , 100-$200-coupon applied accounts. If you have a long term account you're campaigns will be reviewed much faster. its much easier this way and one would actually value money more compared to coupon accounts, hence being more careful in tweaking things for conversions
     
  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Yeah, the thing people don't understand is that free coupons or vouchers are good for testing ideas, or good if you have zero budget... but in the longterm if you want to scale up your traffic and profits you pretty much NEED to dig into a long term PPC campaign that is highly optimized. You might burn through a $100 voucher with 48 clicks over a one month period, but if you optimize a long term project that same niche can get you 2,000 clicks a month at half the bidding price your voucher got you... and with a MUCH higher conversion rate.

    -ThopHayt
     
  5. speedhawk45

    speedhawk45 Regular Member

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    1 month is too much. bing has upped their game, you only get accounts for a max of 1-2 weeks. or maybe i haven't met such a seller. and you're right, as you may already be well aware that, ppc is one of those niches of IM where you need to pay a lot attention to conversion optimization and data analysis since you're paying for the traffic. and to perfect ppc campaign, you need to spend a lot of money, and sometimes you may lose that too. so as you stated, good for testing, but still not perfect for testing since you don't have much time to do it. and as time passes bing is getting even stricter.
     
  6. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    I am trying adword with my own product from last few months. But its little hard to get conversion and profit from adword in start.
     
  7. speedhawk45

    speedhawk45 Regular Member

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    adwords is costly and for ppc a lot of optimzation is required. you'll be spending loads on keywords, ads, and landing page optimization before making any proper amount. try bing, its cheaper and the traffic is quality traffic. optimize over there, get a low cpc and then move over to adwords later. obviosuly if oyu don't have a budget problem thats great
     
  8. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    Bing don't have much traffic for my product. That the problem with bing, they don't have volume.
     
  9. speedhawk45

    speedhawk45 Regular Member

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    depends on the keywords really. if you have 500 keywords with 100 a month searches, that adds up. and there are some keywords that you couldn't imagine can get you sales. you have to test and optimize, spy on other campaigns with tools like ispionage or spyfu. yes indeed there are some niches which are completely dry on bing. but don't go on the search volume, google and bing both display inaccurate search volumes for obvious reasons, you'll have to test it yourself.
     
  10. speedhawk45

    speedhawk45 Regular Member

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    i also forgot to add another thing. you can always gather emails from that volume or set up a retargeting pixel and retarget them on facebook or anywhere else. retargeting is awesome for long term
     
  11. The Curator

    The Curator Senior Member

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    I think that's because the adwords guys here recognize there's not much here to offer. I think the harder part of PPC is landing page design and content creation, which is other parts of the forum. Most PPC's also know to just look up the competition and copy them with simple tools like Spyfu etc., so what would people ask here on these forums?
    Another topic people would be interested in would be remarketing ads, but that's graphic design etc. and since most of that's outsourced to the designers here, there's little talk of it.
    What would you like to see talked about @ThopHayt?
     
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  12. speedhawk45

    speedhawk45 Regular Member

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    hello i know you're adressing thophayt over here but i was stuck on something. i even posted a question on this forum but i didn't get any reply sadly. spy softwares like spyfu , semrush both can give you KW's for adwords. and many peopple use it for bing too since if its on adwords its on bing. and some say that the sofwares display bing ads as well, but that isn't stated in their site.
    ONLY ispionage has stated AND has this option of chosing bing/yahoo and adwords to check which keywords are advertised by the site. Is this true, that only ispionage specifically shows kw's for bing or is it that semrush and spyfu also do it but they mix up all the kw's. I wanted to run a bing-only campaign and was confused on which platform to use for spying
     
  13. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Not sure what I'd like to see, but anything geared toward overall legit PPC brainstorming conversations would be a nice step forward here I feel. And for the record I do feel that there are a lot more nuances to a successful campaign (from even just a keyword/bidding standpoint) than just copying the competition. For instance I've never heard a conversation about boxing out even once on these forums. You'd think guys would be asking these types of questions. For me personally it isn't that useful, since I'm already extremely solid and have been running campaigns professionally for years, but if/when something interesting to talk about does come up I honestly don't know where I'd go to talk about it with IM pros.

    I'd love to see BHW flesh out its PPC community, the only question is how we'd do that.

    -ThopHayt
     
    Last edited: Jul 13, 2017
  14. The Curator

    The Curator Senior Member

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    The classic way, with [GUIDES] and Journey threads...
     
  15. natmicon

    natmicon Registered Member

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    PPC is easy to to learn and hard to master. Few "twists" in how things are done. The fact is that there isn't a whole lot of incentive/usefulness in sharing with PPC because most of it, you just have to learn via experience and a vast influx of newbies burning through all their money and taking valuable ad spots doesn't help, either.

    It's just being able to afford a campaign long enough to optimize it correctly
     
  16. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    That is part of the PPC game. Being smart and patient enough to start small and build slowly with efficiency goes hand in hand with that. When I tell people that it will take them a couple months of refining before they're going to be able to get close to being PPC optimized they are usually shocked. Most beginners think that PPC is about a bidding war, and ironically having a "throw cash at it" attitude actually hurts you in PPC today. Not to mention that most people have NO idea what their true ROI is when they start and they just go after "fast traffic."

    -ThopHayt
     
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