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How many copies can a successful WSO sell?

Discussion in 'BlackHat Lounge' started by bigballin6161, Nov 11, 2011.

  1. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    Say if you have a really successful WSO. How many copies could you sell of something...I was thinking around 10000? Anyone know the most?
     
  2. wowhaxor

    wowhaxor Executive VIP Premium Member

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    My best WSO (just looked up the stats) sold 331 copies, but at $57 a pop I think that's pretty good. Lower priced ($9.97) probably have a MUCH larger target group but I prefer to sell less copies for more than deal with tons of support.
     
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  3. jrlar

    jrlar Junior Member

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    Wowhaxor how long did it take you to sell 331 copies?
     
  4. wowhaxor

    wowhaxor Executive VIP Premium Member

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    About a month, but almost all were sold on day one if a lot more the next day, probably only about 50 copies were sold in the remainder of that month. I sell a lot of WSOs though so I have a lot of subscribers and a big mailling list and my launches are a lot better than when I first started.
     
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  5. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    As Wowhaxor says, WSOs are quite price elastic (meaning a small adjustment in price will lead to a big increase in demand) so you can sell loads if you price at $7 (or around that) and will sell less at a high level.

    I had a product that used to sell around 50 a month at $97 (for about 6 months) and I literally have no rep over there.

    The "bigger" launches over there will probably sell 2000-5000 in a month (that's priced around $17-27). To sell that many you need to have affiliates on board but it's perfectly possible and happens regularly if you hit WSO of the day.

    Disclaimer: my experience of the larger launches is only from the broker perspective. I've been approached to sell numerous popular WF products in the past.
     
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    Last edited: Nov 11, 2011