How many clicks without a sale before you drop a program?

Comenius

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I've been running a 125x125 banner on one of my sites and have accumulated over 200 clicks in the past couple weeks but absolutely no sales/commissions.

How long do you let a banner run before you dump it and replace it with something else?

I would have thought that I'd get at least a 0.5% conversion rate, but that hasn't happened.

Would appreciate any advice!
 
some may disagree but i double the initial profit i would've made in ad cost before i drop it because sometimes the first batch of clicks just doesn't work and when the second or third batch comes along sales began pouring in so thats just my rule of thumb..
 
How much money are you looking to make? It sounds like there are some problems - if you get 100 clicks - what's your CTR? I wouldn't hesitate to change something if it's not working - it's not working.
 
Take into consideration that when you going for commission sales, don't expect to get a sale the first time someone comes the site or landing page.

This is why the promoters offer cookies for the affiliates (i.e. 45 day cookies, 60 day, 120 day). Most people will check out the site then come back to it when they ready to make the purchase.

When testing out an ad like this you really need to give it a week or two at minimum.


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