I'm sure that many of you know that if you use a search enging with the term "click here" you will hit the page to download Adobe Reader. That page has very little content and there is no mention of "click here" anywhere on the page. So this proves the point that if you get enough links with a keyword you can rank for that word regardless of content. Adobe have acheived it against competition of 534,000,000. My question is this, how many backlinks to rank page 1 of search for a phrase with around 200,000? I realise this is not an exact science but I am interested in peoples opinions on this one. It could be fun to gather a bunch of people together from the selling section and run an experiment to see if we could get BHW top of search for a totaly unrelated phrase like "pink elephants". I'm just curious to see how easy it is to get ranked for unrelated keywords, i.e with no content.