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How many anchor text variations before main keyword rankings are diluted?

Discussion in 'White Hat SEO' started by JunglePocket, Nov 19, 2010.

  1. JunglePocket

    JunglePocket Registered Member

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    Recently I got my hands on an software called Rank Checker from www.link-assistant.com. As the name of the software suggests, I intended to use it to monitor SERP positions of my sites, but I discovered that the software has a fantastic keyword suggestion tool that has unearthed me over 400 longtail keywords I had not researched before. Having previously stuck with Google keyword tool, Market Samurai and Wordtracker for my keyword research, I'm pretty excited about the earning potential of the additional longtail searches which I am planning on ranking for. However, I am unsure of the best way to harness these extra keywords for my main site. I see two options:

    1) Create 400 additional pages, each optimised for a different keyword with a call to action button linking to the homepage (money page optimised for conversions).

    The problem with this method is that creating and posting 400 articles will be time consuming and expensive, and more importantly, visitors coming to the page will need to be influenced to click to my homepage. Frankly I'd rather that they land straight on the moneypage to reduce any leakage.

    2) Create additional anchor texts to my homepage and hope the page rank authority will soak up more of these longtail keywords.

    The problem I anticipate with this, is that creating too many additional anchor texts will affect the existing SERPS of the main keywords I am currently ranking for.

    Currently the homepage of my site is ranked position 1 for roughly 20 of the highest searched keywords of this niche with a total of 16 anchor text variations of the main target keyword. How many anchor texts variation should point to my homepage before dilution of the current keywords occurs? I know there is no black and white answer to this question, but if anyone can offer any input I would be grateful to hear.
     
    Last edited: Nov 19, 2010
  2. daserpent

    daserpent Power Member

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    I would recommend that you try and group similar keywords to enable you to divide all these 400 keywords into 50-100 different groups.

    So, suppose you can group atleast 5 similar keywords into each group, you are left with 100 different groups. Use these 100 groups to create targeted 100 pages on the website. Then you can go ahead and publish all these pages on your website and link to your homepage.

    I would also suggest that you start publishing just 1 page per day or max. 2 pages per day and have a buffer of 25 pages in advance so that google knows you are publishing great content each day and would see you as an Authority.

    The more inner pages you have, the better it is. Don't use too many anchor text variations while linking to homepage. Use slight changes to the existing anchors. Try and link using images atleast 30% of the time.

    Don't worry about dilution or loosing the rankings, until you engage in blackhat link building, you won't get in trouble. As for the leakage in traffic, look at it this way, earlier you didn't even know about these 400 different traffic opportunities, now you can be adding almost 20k extra visits to your site. Even after the leakage, you are GAINING traffic.

    Hope this helps.
     
  3. JunglePocket

    JunglePocket Registered Member

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    Thanks Serpent, it does help. Grouping related keywords certainly makes more sense than creating pages for every single keyword which would be overkill. The anchor texts on my homepage are essentially grouped, so I don't know why I didn't think of this before. Not seeing the wood for the trees springs to mind.

    I understand why you're saying about the leakage, but now that I know these keywords existing I want to make sure I squeeze as much out of them as possible. Whereas previously, my game plan has been focussed more on quantity, I'm now concentrating more on quality and optimising my main moneymaking sites as much as possible.

    Since posting the original thread, Ive uncovered even more longtail keywords! Not wanting to sound like an advert for RankChecker, if you're not already using it, I would recommend you do. The suggestion tool pulls data from a wide variety of sources such as:

    Google keyword tool
    Competitors metatags
    Google suggest
    Keyword Discovery
    SEM Rush
    Yahoo
    Bing
    Ask
    Wordtracker

    It also mixes your keywords to create even more combinations too :)
     
  4. daserpent

    daserpent Power Member

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    I have a demo version of RankChecker installed on my pc right now. I don't think the demo version actually all that? Do you have a paid subscription or the full version?
     
  5. Unemployed

    Unemployed Junior Member

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    it's in the download section, or it was last time i looked
     
  6. pixelgrinder

    pixelgrinder Jr. VIP Jr. VIP

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    What do you mean dilute your keywords? Google doesn't only allow xx amount of keywords you can rank for. I would just slam your homepage with the new keywords. Ive never had any limitations to how many keywords I can rank for.