How long will a site consider "new" I had 3 sites. 2 of my sites which are about 1.5 months rank page 1 for a keyword I targetting, however the competition was low. There is this 3rd site that I am building, its rank up and down between 18 to 45, it is only about 3 weeks old. I wonder at what stage will I get to see its real value ? Its fighting a keyword of "high" competition - Local search about 6800 per month. But competition was "high". For the first 2 sites of mine, as they are fighting for rank on low competition, it took me roughly 1 month + to get to page 2 then eventually page 1. But this keyword is still moving at around page 4.