Hoping someone can shine some light on how a site is ranking so well. it has zero backlinks, and no content yet it has 54 keywords in the top 20 according to semrush. I am trying to help a friend rank in this genre and she has more blog posts with optimized content then this site that has none at all. any ideas how this site ranks #1 for keywords such as buy scentsy? any help would be greatly appreciated thanks, Ed ps i cant post links yet as im new to the forums so i guess i will have to pm the site name.