Ok, here's the situation. I stumbled upon a site in one niche, let's say it is about toothbrushes. It has been around for 10 yrs and is completely legit. However, I look at the link profile and see like 2mil links with anchors about fur coats. No wonder they are on the first page for fur coats, even thought the site and all its content is about toothbrushes. So when I search for 'fur coats' Page title: Amazing fur coats for sale www. toothbrushes. com Click on the result, and sure enough, I'm taken to a site selling fur coats. Type in the browser window www. toothbrushes. com or http://www., or http:// etc, and I'm taken to a totally legit toothbrush manufacturing site. However, the link profile tells me something is going on. Spider the tootbrush site, check ahrefs...no 301's listed, no obl's to the fur coat site...nothing. How is this possible...I'm impressed.