How is this new site ranking for super tough keywords without any backlinks?

thelonewolf33

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Hello Everyone, I recently found a website in my niche that is almost two years old with a Moz DA of only 31 and its monthly traffic is around 5.6 million. This website is ranking for the toughest keyword in its niche without any backlinks. It is actually beating most of the old authoritative sites that have 100s of quality backlinks with better content. I also compared the google page speed scores and didn't find any major differences. The new site I am talking about is following a silo structure like the authoritative sites of that niche and they also run occasional google ad campaigns for certain keywords. Their paid search traffic is nearly 40k but their organic traffic is 5.6 million. Can someone explain, how is this even possible?

Some pointers about this website
  • Silo content structure
  • In terms of word count, it has the least word count compared to the other websites on the first page
  • Most of the high traffic pages targeting super-competitive keywords have zero backlinks
  • Page Speed scores are 90+
 

Rollfic

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Hello Everyone, I recently found a website in my niche that is almost two years old with a Moz DA of only 31 and its monthly traffic is around 5.6 million. This website is ranking for the toughest keyword in its niche without any backlinks. It is actually beating most of the old authoritative sites that have 100s of quality backlinks with better content. I also compared the google page speed scores and didn't find any major differences. The new site I am talking about is following a silo structure like the authoritative sites of that niche and they also run occasional google ad campaigns for certain keywords. Their paid search traffic is nearly 40k but their organic traffic is 5.6 million. Can someone explain, how is this even possible?

Some pointers about this website
  • Silo content structure
  • In terms of word count, it has the least word count compared to the other websites on the first page
  • Most of the high traffic pages targeting super-competitive keywords have zero backlinks
  • Page Speed scores are 90+
No one can tell without seeing the site.
 

tazarbm

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google ads or hidden (from SEO tools like Ahrefs I mean) backlinks from strong PBN. I can't see other explanation, and if there is one please, enlighten me!
 

marcus7777

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You cannot know if the site has 0 backlinks unless you have access to its GSC property
 

thelonewolf33

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You cannot know if the site has 0 backlinks unless you have access to its GSC property
I mean it does have backlinks pointing to its homepage, and some other pages, but most of the high search volume pages with competitive keywords that they rank for don't show any backlinks in ahrefs, semrush and moz
 

thelonewolf33

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"with a Moz DA of only 31 ... without any backlinks", I pretty much stopped reading there.
BTW, length of content is not a ranking factor... nobody likes to read fluff.
I know Moz DA is not a way to judge a site ranking strength, just mentioned it. And about content, All of the sites ranking on the first page have better or at least similar quality.
 

SirLouen

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There were many examples of this scenario, and most attributed the success to full copy (CTR) + great content, but personally, I'm relatively sure, that there are hidden PBN links that are pumping those sites.
Obviously, a huge CTR may also pump them temporarily (if not permanently if the copy is right)
You can improve your CTR and visits with paid media ads + CTR bots.
 

marcus7777

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I mean it does have backlinks pointing to its homepage, and some other pages, but most of the high search volume pages with competitive keywords that they rank for don't show any backlinks in ahrefs, semrush and moz
that services are third party companies that you can easily block, its a common practice in PBNs
if you are looking for google indexed backlinks, you can only use google tools to be 100% sure about them
 
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