All right, I saw a webinar from Offer Vault with a guy who was pimping one of those browser-based minisite builders. He showed a few of his sites, and I was stunned at how high they ranked - and simply couldn't figure out how? The sites he showed and their search terms are - villageautoinsurance.org (village auto insurance, SEOC 352,000, ranks #1) casualtyautoinsurance.org (casualty auto insurance, SEOC 2,820,000, ranks #1) autoinsuranceaccident.org (auto insurance accident, SEOC 1,070,000, ranks #1) homeownersautoinsurance.org (homeowners auto insurance, SEOC 195,000, ranks #7) I don't really know how great these keywords are - the Adwords exact match results are 33, 29, 24, and 16 per day. But there's definitely competition there from the SEOC figures. What I'm amazed by is how little backlinks they have. These were all registered on 12/31/09. They have 1, 24, 1, and 5 BLDs! Some of the SEO matrixes aren't that tough but those BLD numbers are definitely confusing as fuck. And here's the SEO matrix for 'homeowners auto insurance', which he ranks #7 for with 5 BLDs - The min BLP results are 1221 and 2204 yet this guy ranks top 10 with 5. And the only special thing I see about these sites is that they have the keyword in the domain. I mean his sites even seem to be using a Traffic Equalizer type strategy in the bottom left! So there's nothing special I can see on-page, certainly nothing special in terms of backlinks, yet they rank great on terms with pretty good competition - and in the case of the matrix above, great competition. I don't quite follow how these rankings were achieved.