I was just analysing my top competitor's backlinks using SEOspyglass. He has 66 backlinks. All these backlinks are completely spammy - web2.0s (obscure ones) all with horribly spun content which is basically unreadable. Then in every single one of these web2.0s he's got 3 links to his site. These links have exactly the same keyword anchor text in the same order on every single one of his web2.0s.. Furthermore he does NOT have an EMD domain so this isn't explaining why he's ranking so well.. I thought this type of spammy marketing was gone now that the Panda update happened.. how the hell is he on the first position with this junk marketing? To me it seems to have footprints all over the place.. SEO spyglass also shows a further 100 backlinks which he used to have which aren't even live anymore.. SO why and how do you think google is allowing him to be number 1? Note: I have just started marketing my site so hopefully he will be fairly easy to overtake due to his spam blog links..