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How inmportant is Low, medium and high competition in keyword research

Discussion in 'White Hat SEO' started by Mariuz, Mar 6, 2013.

  1. Mariuz

    Mariuz Registered Member

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    If I see a keyword which has low competition ( no adword ads on the side or top) does that mean if I make a site ranked I will receive no sales?
    I figured if you have high competition in a keyword with lots of adwords ads on the page that means other people are making money for that keyword
     
  2. Ramus313

    Ramus313 Power Member

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    High competion keywords in the google adwords tool Have nothing to do with how easy they will be to rank. The higher the competition, the higher the PPC that given keyword.
     
  3. Transportantes0

    Transportantes0 Registered Member

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    It is fairly important if you are starting out but with quality authority backlinks with great design and excellent content, you can definitely rank higher than those sites.
     
  4. myownhero

    myownhero Power Member Premium Member

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    All competition refers to is the number of people actively bidding for that keyword. It has nothing to do with conversion rates or anything like that (though you will likely see a correlation).
     
  5. Smart SEO

    Smart SEO Senior Member

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    Use a free tool like Traffic Travis to determine seo competition

    Sent from my Samsung Galaxy Note 2
     
  6. acamso

    acamso Regular Member

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    It really depends. No ads could mean its not a buying keyword or it could just be an untapped keyword. Adword ads are definately a sign of money to be a made, but if there aren't any ads. .that doesnt neccessarily mean there isnt money to be made. Use your best judgement for this or test it out if unsure.
     
  7. WebMeUp

    WebMeUp Regular Member

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    If you don't see any AdWords ads on the side or top of search results page for a particular keyword, just make sure that the keyword is not related to any topic banned from AdWords (gambling, tobacco, hard alcohol, academic cheating etc.). If this is not the case, check the number of searches in Google AdWords and if this number is relatively high (assuming that the number of search results is relatively low), then there are good chances that this keyword turns out to be the beneficial one.

    The point is that if there are no PPC ads appearing for the keyword in question on search results page, it doesn't necessarily mean that no one makes money out of it, maybe competitors are just using organic traffic which is enough to ensure a sufficient level of conversion. For a good start try to explore the possibilities of driving organic traffic by researching SEO strategies of your competitors and getting insights into their ways of making money via keyword matches.