How important is a URLs structure? I have a competitor that outranks me for a few important keywords. My competitor has similar articles to mine but his URL is much cleaner. I believe it is part of the reason he ranks higher than me. My urls - mysite.com/health-education/lose-weight/ His urls - hissite.com/lose-weight/ My girlfriend says it is a very small factor and I should not wast time changing it. I am sitting on the fence. I think it may play a big role. So I am considering dropping the category slug (/health-education) from all my articles. What do you think?