So I ordered this fiverr gig the other day where a guy uses senukex to creat a small web2.0 pyramid. When I got the report I noticed all articles he used were about the ipad, and the keyword I used is a kitchen appliance. I asked him why he did this and this is the response I got The web properties are only a means for google to crawl and find your "KEYWORD REMOVED" anchor text - this is what matters. Since the web properties are not meant for humans to read, it won't matter if the articles are relevant. I've tested this theory on a number of my own sites and there is no difference between relevant and general articles for this kind of link building campaign - I can guarantee you Is this true? I know the backlink will still count but isnt it much better is the content is related to the KW? What are your guys thoughs, and would you pay $5 for this gig?