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How important is it to have the keyword in the domain?

Discussion in 'Blogging' started by DPatel304, Apr 4, 2010.

  1. DPatel304

    DPatel304 Regular Member

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    I've set up an auto-blog with a 3 word keyword in mind. With that keyword, I get about 10 UVs a day, but no money from Adsense yet.

    I've been researching other keywords for another autoblog and came up with a keyword (that, fortunately, is related to my first auto-blog). I'm wondering how important it is to have the keyword in the domain name. If it is not that important, I could promote the first site using the new keyword I just found, correct?

    Another newbie question: Aside from the domain name, where are other spots in the site where I can place my keyword to help it get indexed by google (it's a wordpress blog)

    Also, I won't share the keyword, but when I put it into google, I get:
    548,000 results

    Google trends didn't give me any graphs because search volumn wasn't high enough, but Market Samurai said:
    62 searches (I'm guessing this is per day?)
    225,000 Competition

    Is that good? It's the best I've been able to find (in terms of low competitoin and high search volume).
     
  2. blackhit

    blackhit Super Moderator Staff Member Jr. VIP Premium Member

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    - in the description (use All-In-One SEO or Platinum SEO)
    - in the title of your main post
    - in the header <h1><h2>, etc. tag of your main post

    In your main post get the KW 2 to 3 times in your first paragraph.

    Sprinkle it a couple of times (the amount depends on the length of your post) in the middle.

    1 or 2 Times in your closing paragraph.
     
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  3. deiwman

    deiwman BANNED BANNED

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    having the keyword in the domain name is crucial! why don't you create a subdomain on your main domain....google treats subdomains as stand-alone sites.... for example you can make it like this:
    your-new-keyword.your-website.com
     
  4. blackhit

    blackhit Super Moderator Staff Member Jr. VIP Premium Member

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    It is helpful but not necessarily crucial.

    Look at all the domains with a general name that rank for a certain keyword because they have a page heavily optimized for that keyword.
     
  5. deiwman

    deiwman BANNED BANNED

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    yep...that is also true....but i think they've invested allot to achieve that....
     
  6. topsytips

    topsytips Regular Member

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    To add to what everyone has said above, I always try and use the keyword as the first word in my opening para and the last word in my closing para.

    Additionally, you could try making a folder with your keyword in. I find hyphens works best eg www.yourdomain.com/your-primary-keyword/

    I'm still unsure if subdomains work any better as you could always put your keyword there instead. However, in my case, my competitors are ranking with folders, so I'm adopting the same approach at the mo.

    Best of luck!!
     
  7. aftershock2020

    aftershock2020 Senior Member

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    Use keyword relation words and phrasing in your content as well. If you use the keyword itself too many times, they will still get you for stuffing.

    Make your content keyword related by paraphrasing the use of your keywords...It's seo 101 stuff. An example would be for having an Italian rest. , where you want to use Spagetti and ' pasta ' , ' sauces ', even ' fork '.

    Another thing is to note that people have to be more creative with their domain names these days due to so many being out there and have to standout more among the crowd rather than having to be as targeted for the page...google, ebay, facebook for examples...definently not targeted for their keywords yet dominate them.
     
    Last edited: Apr 4, 2010
  8. scb335

    scb335 BANNED BANNED

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    I've been experimenting with this a little recently, to see how vital keywords in domains really are, so I can share my results from my first domain testing and you can take it for what it's worth to you.

    My keyword is a geo location of a mid-sized city in the U.S., Google says the keyword gets 110,000 searches per month. I got really lucky with this domain being available. Keyword domains (geo or not) with that kind of search volume are nearly impossible to find and don't ever show up in drop lists either, but in this case it was actually a slang-variant of the actual city name which is well known in the region.

    The exact competition (in quotations on Google Search) for my keyword term is just under 2 million, and the broad competition is over 78 million.

    I purchased the domain about 4 months ago, threw some RSS feed-based dynamic content on it and bookmarked it at Delicious. I then ran the Delicious user account RSS feed through RSS Submit and pinged it on PingOMatic.

    I have the on-page content optimized in very basic terms, my keyword is in the title and I use a H1 tag at the top of the page with the term in it also, but since the actual content is ever-changing because it's coming from RSS feed pulls I don't really have any control over keyword density on the page, but the content is always relevant and always fresh, which I personally think helps more than getting a perfect density number.

    That's all I did to optimize and promote the domain.

    It showed up in Google on page #2 within 24 hours, and about a week to 2 weeks later it was on page #1 in the 8th spot for broad match and the 1st spot for exact match searches-where it's stayed since.

    I'm running similar tests on non-geo keyword domains right now, but it's too early to give any actual results from them yet, but it's looking like I'm heading down the same sort of path as with the domain above so is encouraging.

    The bottom line is that it appears to me a good keyword domain is worth it's weight in gold if you develop a site on it, even a mini-site.

    Domainers have known this forever, but I think most of them leave a ton of money on the table by parking great domains rather than developing them with just a little bit of content, since parked domains aren't going to appear in the SERPs for them they only get type-in traffic, but with even a small mini-site thrown on the domain they could be getting huge search traffic from those premium domains.

    Anyway, that's my experience with keyword domain testing so far, take from it what you will and I hope it's helpful.
     
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  9. dsnking

    dsnking BANNED BANNED

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    tks for the info. great!! :D
     
  10. biks

    biks Power Member

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    I've built about 40 niche sites (so far) all based around one keyword word phrase. If I can't get the exact domain name, I don't build the site. (no dashes, no .info's) By finding niches in the 15,000 EXACT searches a month range, I can consistently put myself on the top 3 pages upon indexing, if not on the first page.

    My "feeling" is an exact domain match to keyword is worth about 40-50 quality back links of "juice". If the niche is small enough, then that's all you really need.

    If your niche requires 1,000's of back links, then it's almost irrelevant.