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How Important Are Pictures In Blog Posts?

Discussion in 'Black Hat SEO' started by Marcink99, Aug 17, 2012.

  1. Marcink99

    Marcink99 Power Member

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    Does anybody know if you need a picture in every post or how significant seo wize they are?
    do you have links to tests or anything like that?
    how many pictures per post is the best?
     
  2. ShabbySquire

    ShabbySquire Power Member

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    I've have loads of traffic from Google Images. Make sure you optimize the pictures with keywords in the filename, desc alt (don't overstuff with kws though).

    Another thing to consider is having a video in your post. This keeps visitors on your site longer - which helps your bounce rate considerably.
     
    Last edited: Aug 17, 2012
  3. myownhero

    myownhero Power Member Premium Member

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    I don't know if you can really quantify the value of images in blog posts in terms of SEO. I always looked at it like images legitimized your website or made it more natural, I'm sure Google acknowledges it but to assign a value seems impossible.
     
  4. steelballs

    steelballs BANNED BANNED

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    One of my sites has 1000s of images in g images - go for it for more traffic and little else
     
  5. DisguiseMarketing

    DisguiseMarketing Junior Member

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    very important if you ask me. i have one image that brings 2,000 unique visitors a day to my site on its own. might not be much to you, but it's a lot to me. i'm going to scale it up and look for similar images...if i can get 30 of these images doing that at one time...$$$
     
  6. Junkfood00

    Junkfood00 Elite Member

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    Image traffic won't convert, people are looking for the image not the product. But it can definitely help. Think yourself as a reader. And think about the user experience from SEO perspective.
     
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  7. gorang

    gorang Elite Member

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    I'd say it is natural for blog posts to have pictures in. Therefore you should use them. Even my buffer site/blog network has images and videos in as well as links to authority sites.

    Also, remember that Google analyses the ALT tag and likely the filenames of the images.
     
  8. gorang

    gorang Elite Member

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    Actually, Google image traffic for Tattoo designs converted for me. But I see what you're saying.
     
  9. EXtraHand

    EXtraHand Junior Member

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    For me, I don't add any images into my blog posts as they reduces CTR :)
     
  10. bertbaby

    bertbaby Elite Member

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    Use an image with a watermark to your site.
     
  11. NoTitleRequired

    NoTitleRequired Junior Member

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    i agree with what the other people have said, i get a lot of traffic from google images but i don't really know how much it converts.

    but i also added a frame breaker so it reloads just my page without the google image frame on the right.
     
  12. freller

    freller Regular Member

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    Adding images is now very important for SEO - in fact, adding anything to plain vanilla text-only articles is going to give you a lift.

    The image traffic I've had over the last few years - which has been a lot - tends to convert poorly, although it consumes a lot of server resources. Fine if you're on a unlimited hosting plan, otherwise it's a pain.

    The frame breaker is a must I think.
     
  13. rockong

    rockong Power Member

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    Images help a lot as it's a bigger attention grabber than text. People are lazy nowadays, but if you have a great image, people are likely to be more interested in your article as well!
     
  14. weruncompanies

    weruncompanies Power Member

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    Very Important! Had a product image on a post and it got on Google images, it was the second one.. Within 24 hours of hitting that spot I had 3 orders on Amazon. Not to mention the images + alt tags are better for SEO, seems more like a reflection of a "quality" site.. I believe every bit helps.. Now scale this up with thousands of product images for the right products in the right niche (which is difficult), and I'd be doing 3,000 orders a day.

    If your doing a landscape photo or health photo I don't think people will care to click more.
    If your doing a product people will want to see more photos, or read more details, thus more clicks.
     
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    Last edited: Aug 17, 2012
  15. techcrunked

    techcrunked Regular Member

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    blog posts without pictures are like fries without ketchup. don't just look at them from an seo perspective. pics enhance the reading experience of blog posts
     
  16. ShabbySquire

    ShabbySquire Power Member

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    If the pics use too much server resources, would it be cheaper to host 'em on, say, Amazon S3?
     
  17. Endire

    Endire Elite Member Premium Member

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    Marcink,

    I like what weruncompanies had to say and the potential that exists with images.

    To add further to what others have shared already, images are a niche by niche need and the way you can tell if you should have images, is simply to ask yourself, "If I was a user, coming to my site, would they want to see an image?" If you say yes, then do it!

    One last thing, Google is looking at things from the users perspective as well, and if by chance, they have a calculation that says, images = better customer experience, it might be best to just have them.

    Hope this helps!

    Shawn
     
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  18. lostpassword

    lostpassword Junior Member

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    Picture sucks, the traffic doesn't convert.
     
  19. roamer

    roamer Power Member

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    I use lighttpd instead of apache on my static content delivery servers, and allow most crawlers for images. I also unprotect the thumbnail directories from hotlinking, and redirect the big images to the main website if hotlinked. I guess that helps a bit with the bandwidth, though I haven't really checked and it's not much of a concern unless it starts eating my allocated bandwidth too fast. So far, my most image traffic intensive website takes about 300-500 GB/mo out of 10TB (though I'm pretty sure my provider would complain way earlier than 5TB of usage).

    Also, it helps if your image tags are very descriptive so you get as much targeted traffic as you can.