1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How important are keywords in domain (after panda and penguin)?

Discussion in 'White Hat SEO' started by el_capitan, Apr 6, 2013.

Tags:
  1. el_capitan

    el_capitan Junior Member

    Joined:
    Apr 20, 2012
    Messages:
    120
    Likes Received:
    17
    Location:
    Los Angeles, CA
    If anyone can help it would be really helpful.

    I just need to know how important are keywords in the domain for SEO? For example - if I'm targeting wooden tables, if I have the domain bestWoodenTables.com, is that going to be really helpful?

    Thanks a lot.
     
  2. myownhero

    myownhero Power Member Premium Member

    Joined:
    Mar 13, 2012
    Messages:
    763
    Likes Received:
    713
    Occupation:
    SEO Analyst / Link Builder
    Location:
    United States
    Home Page:
    You should always have your keywords be somewhere in the URL structure. Whether that's in the root part of your domain, like:

    http://bestwoodentables.com

    or as a subdirectory:

    http://kitchendesign.com/best-wooden-tables

    Google devalued EMD's quite a bit (Bing still weighs them very heavily) but they're still effective. You'll still get a noticeable boost, but these days most people want their sites to target more than one keyword so they're fine with having non-EMDs.
     
    • Thanks Thanks x 1
  3. el_capitan

    el_capitan Junior Member

    Joined:
    Apr 20, 2012
    Messages:
    120
    Likes Received:
    17
    Location:
    Los Angeles, CA
    Great stuff, do you know when they were devalued? Was it when the updates came with panda/penguin? Or was this done as a separate update?
     
  4. Thoughtful

    Thoughtful Registered Member

    Joined:
    Feb 4, 2013
    Messages:
    76
    Likes Received:
    33
    You probably know that exact match domain(s) (EMD) were an excellent strategy to have pages rank well on Google. But here is what happened! In September of 2012 Google started filtering poor quality domains and getting rid of the low quality websites where the only focus was on getting traffic via an exact match domain name.

    It doesn't mean that a good and high quality website will be affected.

    Google will always reward good content and legit businesses, or at least they will try to do their best when it comes to high quality content.
     
  5. kate12

    kate12 Registered Member

    Joined:
    Jun 15, 2011
    Messages:
    95
    Likes Received:
    18
    WHen you use keyword in the domain name simply means that you're going to give information about what your company is and what your company does right there in the URL. If you are not going to put a keyword in a domain name, you're going to create a domain name that will soon be based on brand.
     
  6. Endire

    Endire Elite Member Premium Member

    Joined:
    Mar 27, 2012
    Messages:
    1,756
    Likes Received:
    1,061
    Gender:
    Male
    El_capitan,

    I would say it is still beneficial to have keywords in your domain however don't let that consume your strategy for ranking a website. If you had an excellent SEO strategy then the EMD would not really make much of an impact overall. Think of all the things you can do to a website as little pieces to the overall puzzle. Having the EMD helps but it's a small piece to the puzzle and if you had to choose something else to make the site look more reputable or to build a brand, I would not lose sleep over it.

    Here is a pretty good post on the state of EMD's,

    http://www.seomoz.org/blog/are-exact-match-domains-in-decline

    Hope that helps,

    Shawn