Hey BHW, it has been almost a year for now since I have written and shared any decent case studies. Anyway, let's get straight to the point. A few days ago, a member from here had launched a facebook PPC tool that apparently makes facebook ads a piece of cake. It seemed all quite interesting and I was also offered a review copy, as you can refer to the original BST thread here http://www.blackhatworld.com/blackhat-seo/buy-sell-trade/427977-hottest-socialadni-sky-rocket-your-income-plug-profit-god-damn.html#post4098656 Post # 8 was mine. But even though I was given a copy, due to the time restrictions I haven't had enough time to look into it, but just recently I had taken a sneak peak and man I fell in love with it straight away. To make up for the time loss I had caused, I actually went and bought the tool straight away to rip it apart, and below are my results. So I created a good looking ad that I found in the ad data base, that went well with the then existed fb campaign. It was already a profitable ad that I had picked, and you might ask how do I know it's profitable? Well, the ad tool got that part covered. You can specify in your search to display only ads that have been around for a longer period of time. So straight away I knew that was a profitable one and it makes me money. I am sure I could have picked a better one than this, but guess what this one ad already proved to be a winner. So let's just stick with it. You can refer to the below image. Below image will reveal the profitability factor. Firstly, for people wondering why is there a difference in clicks ? Because of some discrepancies, FB billed me more clicks! (talk about greediness on a whole new level ). This is usually happening and I believe it?s because FB shows ads also to people who live in other countries, and they don't target people only per IP but they also look into their profile as to determine what they have set, where they lve, where they work, etc etc... This isn't really fair for advertisers who only want US traffic and people who are doing PPC see this in prosper 202 stats and can determine how many of non US (non targeted in this example) clicks do they get. Usually a few %, more or less is expected and with geo IP the script may work like this, for example you only redirect people from US to an offer but sometimes second market scripts or the free ones end up redirecting some non US to US link and vice versa. Added to that, like mentioned previously, fb's greed and CPA network's tracking and a few other things account for such incompatible stats. Note: My geoIP redirect script is also not 100% correct. Anyway I have steered off a bit, let's get back to it. So I used an international dating ad, just copied title and body, used a picture from another ad to mix things up a bit (Remember: Use your creativity). My bids are high right now and there is a very good reason why I tend to keep it like that for now. As some of you may have observed, facebook started catering increasing amount of ads and as a result there are way many competitors in the market. So to counter that and to keep my ad spots higher I tend to bid higher. But I'll definitely continue to test new images to increase my CTR and bring my overall CPC even lower. So, what's my final opinion on this tool ? One Word: It is a MUST if you want to get into facebook PPC or even if you are an advanced marketer. It doesn't really matter what level you are on, this is for you. For some of you thinking, "facebook is dead". Come off that dark feeling, will you? Anyway, I hope this helps the community.