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How I turned a break-even campaign into a $408 a day monster...[Case Study]

Discussion in 'Making Money' started by bornformoney, Apr 27, 2012.

  1. bornformoney

    bornformoney BANNED BANNED

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    Hey BHW, it has been almost a year for now since I have written and shared any decent case studies.

    Anyway, let's get straight to the point.

    A few days ago, a member from here had launched a facebook PPC tool that apparently makes facebook ads a piece of cake. It seemed all quite interesting and I was also offered a review copy, as you can refer to the original BST thread here

    http://www.blackhatworld.com/blackhat-seo/buy-sell-trade/427977-hottest-socialadni-sky-rocket-your-income-plug-profit-god-damn.html#post4098656

    Post # 8 was mine.

    But even though I was given a copy, due to the time restrictions I haven't had enough time to look into it, but just recently I had taken a sneak peak and man I fell in love with it straight away.

    To make up for the time loss I had caused, I actually went and bought the tool straight away to rip it apart, and below are my results.

    So I created a good looking ad that I found in the ad data base, that went well with the then existed fb campaign. It was already a profitable ad that I had picked, and you might ask how do I know it's profitable? Well, the ad tool got that part covered. You can specify in your search to display only ads that have been around for a longer period of time.

    So straight away I knew that was a profitable one and it makes me money.

    I am sure I could have picked a better one than this, but guess what this one ad already proved to be a winner. So let's just stick with it.

    You can refer to the below image.

    [​IMG]

    Below image will reveal the profitability factor.

    [​IMG]

    Firstly, for people wondering why is there a difference in clicks ?

    Because of some discrepancies, FB billed me more clicks! (talk about greediness on a whole new level :p). This is usually happening and I believe it?s because FB shows ads also to people who live in other countries, and they don't target people only per IP but they also look into their profile as to determine what they have set, where they lve, where they work, etc etc...

    This isn't really fair for advertisers who only want US traffic and people who are doing PPC see this in prosper 202 stats and can determine how many of non US (non targeted in this example) clicks do they get. Usually a few %, more or less is expected and with geo IP the script may work like this, for example you only redirect people from US to an offer but sometimes second market scripts or the free ones end up redirecting some non US to US link and vice versa.

    Added to that, like mentioned previously, fb's greed and CPA network's tracking and a few other things account for such incompatible stats.

    Note: My geoIP redirect script is also not 100% correct.

    Anyway I have steered off a bit, let's get back to it.

    So I used an international dating ad, just copied title and body, used a picture from another ad to mix things up a bit (Remember: Use your creativity).

    My bids are high right now and there is a very good reason why I tend to keep it like that for now. As some of you may have observed, facebook started catering increasing amount of ads and as a result there are way many competitors in the market. So to counter that and to keep my ad spots higher I tend to bid higher.

    But I'll definitely continue to test new images to increase my CTR and bring my overall CPC even lower.

    So, what's my final opinion on this tool ?

    One Word: It is a MUST if you want to get into facebook PPC or even if you are an advanced marketer. It doesn't really matter what level you are on, this is for you.

    For some of you thinking, "facebook is dead". Come off that dark feeling, will you?

    Anyway, I hope this helps the community.
     
    • Thanks Thanks x 6
    Last edited: Apr 28, 2012
  2. .:mAestro:.

    .:mAestro:. Power Member

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    Thanks for this motivational post! I'm looking to start PPC on Facebook next month and this just gives me few more reasons to study that domain very hard.
     
  3. lebshot

    lebshot Regular Member

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    So the service you posted show you what's ad's are most profitable? And you just do only a small bit of work with copying? :)
     
  4. mkstromin

    mkstromin Power Member

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    Niice!!

    So how much $ have u spent to make the 408$?

    Does this work with FB Coupons?

    How about landing page? Did you link it directly to dating site or used your LP?

    Thx!

    PS. Do you need any fans pages for this to work?
     
    Last edited: Apr 27, 2012
  5. thejake

    thejake Power Member

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    It's nice to hear it worked for you but I have a few objections. First a long-running ad doesn't necessarily mean it'll be profitable if somebody rips it for the same or similar campaign, second pics in particular burn out, it's fine to get ideas from other ads but usually a little more creativity is needed for maximum profitability, third monitoring broad demos is often misleading on fb, it can give the impression that a long-term test was profitable.
     
  6. facebookcpa

    facebookcpa BANNED BANNED

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    Lol. Are you blind ? He posted a screenshot of how much he spent on facebook.
     
  7. FJX

    FJX Regular Member

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    I'm confused, is CPA prohibited on Facebook ads?
     
  8. .:mAestro:.

    .:mAestro:. Power Member

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    ^ Why are you thinking that?

    OP, you linked directly to that dating offer I assume?
     
  9. bornformoney

    bornformoney BANNED BANNED

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    There are a few points that I respectfully disagree with you, one of which is your first point. In my terms a 'long-running' is anywhere that's been running for over 3 weeks. Now you might argue people might be split testing. Well, split testing for 3 weeks to see which is profitable still? If a person needs such a time span to determine whether it is profitable or not, they will not sustain in the PPC.

    I agree with you where you have meant, blatantly copying won't bring anything and that at least a little bit of creativity is always necessary.

    I am not quite sure if I have caught the third point.
     
  10. catonkeyboard

    catonkeyboard Regular Member

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    nice earnings! always wanted to try FB ads, maybe I will :)
     
  11. thejake

    thejake Power Member

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    The third point is I and others will run a low-budget ad for a long time just to get a feel for the demographic respose not for immediate profit. The first point is not everybody has the same advertiser relationship, for example if datesite.com is doing their own advertising their margin from not paying affiliate network and downstream brokers can make it profitable where its not for affiliates.
     
  12. sn0wblind

    sn0wblind Newbie

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    great post. thanks for the info.
     
  13. bornformoney

    bornformoney BANNED BANNED

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    The third point is certainly in definitive in my opinion.

    On that specific campaign I had run, I haven't had a direct relationship with the advertiser. Hence the reason for me going with another CPA network, despite of having two of mine.
     
  14. bornformoney

    bornformoney BANNED BANNED

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    Yes, it exactly does that and in a way, yes that's what I do.

    But that doesn't mean I do not have any knowledge on the metrics though haha.