Newbie here, inspired by all the "sharing experience" posts and I wondered -- why not I talk about some of mine? The only problem -- the fact that I have not "fully" succeeded in blackhat yet . Maybe some people would still find this post helpful. Maybe not. I'm just writing this because I'm trying to make productive changes in my blackhat life from now, and I guess this would be the "first step" for me. Backstory I've been working online and been making money (both black and whitehat) on the internet since I was 14. Programming was my first love, and I started out earning by making websites and banners on forums. The same business has grown to me managing my own 6 person agency with clients from all over the world, but I digress. BHW has always been a place of fascination for me, and I have been very committed to the idea of having a passive income & have wanted the blackhat's life & financial independence since I was a kid. Starting February 2017, I have worked on multiple dropshipping & ecommerce stores with my OG-guerrilla-marketing-genius business partner. Some of them achieved mild success, but they were mildly successful at most. Due to supplier issues, I have had to shut down most of them as well. The one I'm focusing on now launched in August 2017 for general dropshipping from AliE to USA -- and has had a Facebook ad spend of $2000+ with barely any sales to show for it. Now I know you're wondering: $2000 spend over 7 months? That's too little! Of course, you need to test more and spend aggressively for this to be successful. I was not determined at all. As I learnt, though, this is only part of my problem. Part 1: The Problems I couldn't make my store work. I spent a lot of time and money on this, and despite being able to achieve goals in other aspects of life, I completely failed in this. I realized that the root of the issue here is simple: I'm an unmotivated & lazy asshole. I believe I know a lot more than I actually do. I pride myself on abilities that I barely have. I chase dreams rather than evaluating real results. I fear to commit. These were a bunch of shortcomings that really shouldn't be there in anyone who's trying to make it in dropshipping. To tackle these and give me a system, here's what I've planned for the near future: Be consistent in adding and testing products: Adding a few products every week, or adding products when I like, simply isn't going to work. One needs to have a thorough strategy for product testing: what schedule and frequency to add products on. Do I want to post 5 products every day? Or how about 3 niche products and 2 general? What about 1 high-ticket item and 3 low ticket items every day? It is important to design a strategy that works with my budget and schedule, and then to stick to it. Know when to kill a product: Simply because I like a product doesn't mean that it's going to sell. There needs to be a way to test products & kill the underperforming products effectively. It could be as simple as 'kill if no ATC in 1 day' or 'kill if ATC higher than $5'. This is something that depends on product prices & niche and thus needs to be tested. Competitor research is crucial: Everyone copies everyone else. That's just part of this business. There is simply very little other ways to be updated with the latest trends, prices, and methods otherwise. If my dropshipping website's UI cannot compare to my competitors, how can I expect to make a sale? Growth requires efforts on maintaining & constantly improving the site. This might look trivial to you if you're experienced. But this is for people like me who have been stuck in the ecommerce rut. Dropshipping is very real & very achievable to the correct person who can put in the effort. It is not fair to give up before you can be sure you have these 3 steps working correctly. I realized I was stupid to expect gains without making any real efforts, and now I wish to change that. Part 2: The Solution I'm Going For I'll be trying to add 2 accessories-related product and 2 general product every day from now. I'm making ATC FB ads with US targeting (~1m audience size) that I kill at $10 if per ATC cost is over $5. I'm not sure if this is the best strategy, but this seems like a safe and comfortable one for me, and my ads seem to perform okay (attached screenshot). I don't think my ads are my problem (please correct me if I'm wrong?) but there's still something that I'm missing. The main goal I have now is to test fast while learning my audience, and to do that I'm trying to interact with more people on my page and examine my analytics more carefully as well. I realize that there is going to be a lot that I will need to learn (maybe even relearn) and I'm looking for all learning resources that BHW (and less importantly, the rest of this world) can offer me. I'm looking for any and all feedback -- if you want to roast a newbie's store, I would be more than happy to PM the URL. If you can share inspiring competitor stores, that'd be great to see too. At any rate, I know that I need to achieve this dream of mine. I have nothing to lose, and everything to gain. I hope I figure this out.