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How I SKYROCKETED my earnings in a few easy steps!

Discussion in 'White Hat SEO' started by lightningblitz, Jan 24, 2016.

  1. lightningblitz

    lightningblitz Elite Member

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    This thread will be a bit different. This is not a fly by night or SEO for beginners thread (I have a few of those), but rather a culmination of the little things I started to do and made a big impact on how much I made in SEO and IM. These are simple tweaks I made for long term business models - so some of the advice here is not applicable to spun content ranked with SAPE and a huge volume of spam. This is what I did with my long term SEO ventures that made a fantastic difference.

    Why make a thread about this? After a couple discussions in other threads and in PM, some people either do not know anything about this, or as user dannyhw posted in one of my threads, these are the things you learn by doing real SEO. (I paraphrased of course).

    Now that I mentioned Dannyhw, let us dive into the first topic which greatly impacted how much I made...


    The TRUTH about LSI Keywords


    I am going to start out with a quote from member dannyhw, since I cant do his post justice:

    He made a follow up post containing:

    Now time for a little story after you have a basic understanding of LSI.

    My first real SEO project was a website I bought off of BHW. I was targeting a BUNCH of Medium competition KWs. No surprise, I nearly failed. Some KWs were high comp, easiest was medium comp. Site had a piss poor structure. I was a newbie, what can I say.

    One interesting thing was I would have a page about 'acne' rank for the KW 'pimple'. Or the KW 'Zit' rank on the page about 'pimples'. It made no sense to me at the time. After a while it did. If the KWs were related, Google would know that. A synonym could show up in SERPs for your KW. This complicates things (Especially when judging competition) when trying to rank within a niche. I mentioned before I stopped with authority sites, and this is in part the reason.

    I would put up an article about 'red firetrucks' and I would have it rank for 'yellow firetrucks' AFTER I put a post up about 'yellow firetrucks'. Before I put the article up about 'yellow firetrucks' I would NOT rank for 'yellow firetrucks'. Google would decide both pieces of content were about the same concept and decide users would prefer one piece of content over another for the same KW.

    It messed my head up for a while. To fix this and pimp smack ranking I did the following:

    1. Rigid SILO or website structure.

    I would have a very rigid structure to prevent over lap of key words.

    2. No targeting alike KWs

    I would intentionally avoid some KWs which were close or could be close to another I was targeting. For example, I would have one post about 'Acne' and add the LSI anchors of 'Pimples' and 'Zits' to the article and use all of those KWs as anchor text. After doing that I would rank for all three KWs on a far lower SEO budget.

    3. LONG content when targeting a KW

    I mean 1K + Words, but I shoot for higher. I got 'proof' for this from the user myopic1 in his thread HERE.

    Here is the deal, when I put more money into better content which is rich and long, I would rank for more KWs more easily. Google would figure out my article about 'Acne' was about any red or white bump on the skin and rank me accordingly.

    This was it. A couple super easy changes vastly increased my revenue.


    SEED Key Words


    Time for some more of my typical content for this type of thread... a lot of text because I really do not see many explaining this topic as well as I want to. For the previous point two users recently chimed in and addressed the issue and did a fantastic job I could reference.

    What is a SEED KEYWORD?

    Well, how I define it is this:

    The Seed KW is the main KW your article or site are about. When I hire a writer I give a broad topic which is my Seed Keyword.

    For example, if I wanted an article about 'Acne' my seed KW would be 'Acne'. But that is not all my article is going to be about. This directly relates to the LSI point.

    I then do KW research on the Seed KW and find LSI KWs, related KWs, and long tail KWs. I look for any related KW I may rank for by targeting the single Seed KW.

    Lets say we go to buy a KW, and the seller gives you one 'easy' KW with 1 CPC and 1,000 + searches. All looks good, right? By digging up the Seed KW and doing additional KWs you will find a plethora of low hanging fruit which your article will most likely rank for without any links because you mention the KW a couple times in the article.

    To clarify, the Article example is about 'Acne'.

    My LSI I would include in the article would be:

    Pimples
    Pimple
    Zits
    Zit
    Etc

    I would also look for long tail KWs of varying competition to make sure I reference a KW I may rank for. With the Seed KW of 'Acne' I would include the KWs of:

    Treatment for Acne
    How to get rid of Acne
    Home remedies for Acne
    Etc

    I dig up any combination of keyword my article about 'Acne' would rank for.

    When I send my writers instructions for an article, I format it like this:

    "Main KW is Acne.

    Please include LSI and Long tail KWs of:

    Pimple
    Pimples
    Zit
    Zits
    Treatments for Acne
    How to get rid of Acne
    Natural cure for Acne
    Treatments for Pimples
    How to get rid of Pimples
    Treatments for Pimples
    Etc.

    Please have main KW below 2% key word density and other LSI KWs below 3% combined."

    This makes it hard on my writers, so I do pay a lot more for good content. It takes a real expert to include some of my combinations and it can be tricky. Lannister and Aluminum are the better two off of BHW I have had do this for me, the rest I had to hire out of BHW and train up which is awful.

    I end up saving a LOT on content writing for my money site by having one epic article hitting many KWs.

    I also save a LOT on link building.

    That Seed Keyword and Article an now be pumped up by a hyperlink, branded URL, and PBN posts with any of the aforementioned KWs, or LSIs as anchor text. This gives me a lot of utility to avoid penalties and be more aggressive with my link building campaigns.


    Domain Prepping!


    The last point of which skyrocketed my income came down to planning my resoures. Something I only recently ot down properly.

    Part one of domain prepping is when launching a new site. I would do some basic foundation link building to a new domain I made which made later SEO and ranking easier. The most commonly done things include:

    1. Press Releases (One a week)
    2. Manual outreach Guest Posting
    3. Business Citations
    4. Audio / File / Image sharring
    5. Charities / Local business or news sites
    6. Pump up contextual referring domains (Web 2.0s, PBN posts, Edu posts, etc)

    These six are the most commonly done things I do to a new domain I plan on using for the long term and want to make it easier to rank every article on the site. You would be surprised how much a Press Release can help make heavy lifting easier later on.

    The second part of domain prepping is where I had to learn to allocate my resources. I am one person and can only do so much in a day. I outsource a lot and have VAs. I still struggle to get some projects done in a timely manor. What I started to do was:

    1. Do KW Research
    2. Order Article for the KW
    3. Put up an inner page on my domain the article will go on.
    4. Create the perminant URL for the eventual article.
    5. Build a low volume of higher quality links.
    6. Order PBN Content
    7. Set up Web 2.0s and Edus to post content on.

    So after step 7 (Which is normally a day or two later) I typically get my several thousand word article in. I post the article and then use the 'submit to google' or 'fetch as google' URL submitter you can find HERE.

    What difference does this make?

    As soon as I put up my article and submit to Google my KWs pop into SERPs. Every time. This simple trick speeds up my SEO process. For churn and burn I do things differently, but the crux of my link building and SEO revolves around prepping the domain or page I will eventually use or make.

    Some of what I do for prepping involves ranking a lot of various KWs of various competition, so I have a good idea of what I need to do.


    TL : DR


    To put this simply (For those who dislike my ramblings):

    1. Make your articles about more than one specific KW
    2. Diversify LSI within the article and for link building
    3. Prep your domain and pages before the site is even launched

    These three things make ranking and SEO a lot easier and faster for me.
     
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  2. JamesConway

    JamesConway Jr. VIP Jr. VIP

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    Great post man, i skimmed through now.. will fully digest it later
     
  3. krishnacode360

    krishnacode360 Power Member

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    Very clear idea about onpage. Thanks
     
  4. javabro

    javabro Power Member

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    Great post. Waiting for upcoming threads
     
  5. krishnacode360

    krishnacode360 Power Member

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    In your later posts can you explain how to do domain prepping?
    Your 6 steps seems simple but they must be done in right way to get good results.
    Hope you make a good tutorial (including tools needed for this) for doing it the best way to get best results.

    Thank you
     
  6. lightningblitz

    lightningblitz Elite Member

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    I am always looking for suggestions. If you would like an extensive domain prepping thread I can put it into the idea bucket and get one done eventually.
     
  7. krishnacode360

    krishnacode360 Power Member

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    Thanks mate. I am really looking for this. Also if possible , tell the content cost per 1k words in the manner you mentioned above.
    I really impressed with your percentage clarity of KW density & LSI. Till today I have lot of thoughts in my mind about this. Today everything cleared.
     
  8. lightningblitz

    lightningblitz Elite Member

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    That content costs range but I get 'great' content for $20 - $ 50 for 1K words. That is the top of the line and what I use now.

    You can get by with some testing for a few cents a word on a freelancer site.
     
  9. krishnacode360

    krishnacode360 Power Member

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    Ok will try it with other sites. Looking forward for your next upcoming threads
     
  10. asap1

    asap1 BANNED BANNED

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    Great stuff like always :)
     
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  11. randybishop

    randybishop Elite Member

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    Thank you for this!!!!!!!!
     
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  12. Floopa75

    Floopa75 Jr. VIP Jr. VIP

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    I am pretty sure that you almost always start a website off a domain that has a solid backlink profile + age, right? If yes, maybe edit your post a bit cause I don't think using a brand new domain and hitting it with all of those domain prepping links right away is going to do any good in the long run.
     
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  13. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

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    This is really great... I gotta give this a try and see how it goes for me :)
     
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  14. DeadJoe

    DeadJoe Power Member

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    lightningblitz another great thread! You go over the idea of domain prepping, pointing different link types. I'd like to know a few things, I'm sure this will benefit other readers as well. So here it goes:

    1. Do you put up a home page with some content and then point all those links to your main URL before you start adding inner pages?

    2. Press Releases, how do you order 1 every week? good ones on the forum cost anywhere from 50 - 150 or more. If you go to fiverr you can get ones for 5 bucks a piece (may be good for tiers, but is that okay for money site?), isn't there root domain over lap if you keep ordering these, you get links from the same source(news site) over and over again? If you do this every week, how many times do you order and how many links do you get generally per PR, and are they all pointed to your root domain or inner pages?

    3. If you start with an expired domain for your money site, what do you do with all the links already created to different pages. Do you route them all to your main page or spread them out to your inner pages, or do you recreate the pages (not sure how that would work since the perm url would contain your keyword and the original link would be pointing to a previous page on the domain)

    Since you're on a helping spree (which I truly appreciate) I second the idea of you doing a detailed thread on domain prepping. Also, what is your strategy on guest posting? It would be nice if you could do a thread on that as well.

    Thank you once again.

    Regards,

    DJ
     
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  15. waitier

    waitier Power Member

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    I've been curious for some time now, how do you deal with the so called kw canibalazation? I've had pages that show up for the wrong set of keywords, and if I try to bunch them together, I would lose out on the total amount of articles I can have.

    Lets say this is the main kw: blue widget (there is no searches if you include best, so we'll not discuss kw with 'best' in it)
    And LSI shows: 3 blue widget, 4 blue widget, and so on.

    In my opinion the 3 blue widget surely deserves it's own page because people searching for 3 4 or 5 blue widget wouldn't bother so much of "blue widget". And if you did include them in, it will be really awful lot of content to plow through before they can even find what they were looking for.

    Here comes the part where I'm stuck. Some of the kw that doesn't have the number of blue widget, which should be inside the main kw, shows up under 3 blue widget, and google thinks that page deserves higher ranking, even though I have structured the silo to give it less of a power.

    And since they all showed up in the wrong pages, I decided to kill off the sitewide menu links to the other pages and play the silo more properly, but it turns out all of them dropped out of top 100, and the main kw, which I have linked from all 8 pages of 1k+ articles, still doesn't show up.

    Sorry if this appears too complicated. Maybe i confuse LSI to Related kw, which is probably 2 different things. There's just no way you can /not/ mention about the main kw "blue widget" and it's related kw in all 10 articles that contain the word "blue widget". And then their AI thinks, wait a sec, this page 3 blue widget has less mention of blue widget, but lets rank it instead of the main article. And then when the AI found out, wait a sec, there's 10 pages mentioning the kw blue widget, screw this site, they're trying to game it so i shall drop all of their rankings.
     
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  16. lightningblitz

    lightningblitz Elite Member

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    I do it for both. The quantity and velocity may vary, but I treat it the same way.

    A PR, and a lower amount of everything else. I will continue my link building after I post my content up as apart of my prepping on a new domain. I then wait for the KWs to settle then address specific page link building.

    The problem most people have is blasting too much at once. I get it, I used to too. Now I add a link and move onto another project. Path of least resistance.

    But you are right, it is different for a brand new EMD, but I still prep it.


    For one it is both. One and two kinda tie together so I will answer them together.

    I do a PR pointing to the home page right away, when I put up Wordpress or HTML. This is normally a cheap PR just to get the site indexed and build authority. This is to home page.

    By time I drip my first piece of content I have the other links built, all to home page.

    I then will do another PR, typically a better PR or a specific PR (SBwire, for example) that uses a different distribution channel. The second PR I do is also pointed at home page when I get content up I want to rank. This would be a $ 50 + PR. Well, I know one on BHW is $29 and is good.

    After the two (Cheap one at first, then better one when content is up) I will add a PR to each new category I post up.

    Yes, I get over lap a bit, but a cheap PR is the most simple link building method you can do and is as 'white hat' as possible.


    For number three....

    It depends?

    For some sites I 301 redirect specific pages to category pages.

    Others I do nothing.

    Others I redirect all to home page.

    The trend which helps me decide is a massive site which is unrelated I will do nothing. I used the expired domain because it is easier to rank, and do not care about specific link juice.

    For a one page site or affiliate site I will redirect to home page. This is more of a churn project I expect to go down in a year.

    For large sites which are related to the domains links I will redirect to category pages to keep and spread link juice.

    I do simple 301 redirects for keeping link juice.

    I will brain storm a domain prepping thread for sure.

    Guest Posting?

    My guest posting is pretty simple:

    1. "Dear webmaster, this is lightningblitz from the site XXX.

    I was visiting your site and noticed you did not have content on XXXXX. I was hoping I could help you fill that space with a great article I have written by an expert and will feature it on my email list.

    Let me know, I would love to point my mailing list to your site and to also help fill your site up!

    Regards, lightningblitz."

    That is the extent of my Guest Post outreach. Nothing fancy. I normally only go after sites I have some networking to, such as previous writers.

    If I had a good Guest Post method I would post it up, but I am not that guy.

    That is the problem. Google will decide what piece of content is more about a specific subject. How do they do it?

    In my experience, LSI and related KWs. So if you want to rank an article for a term, you need to include all of its LSI.

    The blue widget example is challenging because it is so specific and does not give room for a good amount of LSI.

    In that example, I would have one 3K + word article on Blue Widgets as a category page. Then related KWs not containing Blue Widget as inner pages.

    This complicates things, so I will try to (Yes, try, this is tricky) clarify....

    If I have a site about 'Car Mirrors' I will have a category of each type of mirror. 'Rear View' 'Side View' etc. Those pages would contain mirror colors, number of mirrors, etc. The inner pages which silo to these category pages would be related KWs, such as fuzzy dice for rear view mirror.

    I hope this clears things up.

    You can't control how Google will rank you (At least I can't - another SEO may be able to) so I mitigate it by making my articles idiot proof with a plethora of LSI KWs and when using a Silo, the inner pages only contain related KWs. The related KWs I use are based on what a user would search for, and not what would rank together typically. This prevents issues with my content.
     
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  17. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    First of all, thanks for the solid share.

    I appreciate you showing us the kind of results you've been getting using LSI SEO.

    It's very easy to misunderstand what LSI is and it's also easy to come up with the wrong implementation.

    I appreciate our breakdown.

    I plan to use this for a better guest posting.

    I strongly believe that niche-specific guest post outreach is the way forward because a lot of the other content-based marketing approaches out there like file sharing, image sharing and local sites as well as press releases can be problematic.

    Still, I appreciate your share and I will definitely implement some of these techniques.
     
  18. airforceone2

    airforceone2 Newbie

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    You want to purchase a domain with good metrics Good Domain Authority and Citation flow.
     
  19. africanart

    africanart Regular Member

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    That's some gold nuggets in one post. Took me several years to get some of the points you have indicated.
     
  20. serplogix

    serplogix BANNED BANNED

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    Awesome read as always. Kudos to you!