This thread will be a bit different. This is not a fly by night or SEO for beginners thread (I have a few of those), but rather a culmination of the little things I started to do and made a big impact on how much I made in SEO and IM. These are simple tweaks I made for long term business models - so some of the advice here is not applicable to spun content ranked with SAPE and a huge volume of spam. This is what I did with my long term SEO ventures that made a fantastic difference. Why make a thread about this? After a couple discussions in other threads and in PM, some people either do not know anything about this, or as user dannyhw posted in one of my threads, these are the things you learn by doing real SEO. (I paraphrased of course). Now that I mentioned Dannyhw, let us dive into the first topic which greatly impacted how much I made... The TRUTH about LSI Keywords I am going to start out with a quote from member dannyhw, since I cant do his post justice: He made a follow up post containing: Now time for a little story after you have a basic understanding of LSI. My first real SEO project was a website I bought off of BHW. I was targeting a BUNCH of Medium competition KWs. No surprise, I nearly failed. Some KWs were high comp, easiest was medium comp. Site had a piss poor structure. I was a newbie, what can I say. One interesting thing was I would have a page about 'acne' rank for the KW 'pimple'. Or the KW 'Zit' rank on the page about 'pimples'. It made no sense to me at the time. After a while it did. If the KWs were related, Google would know that. A synonym could show up in SERPs for your KW. This complicates things (Especially when judging competition) when trying to rank within a niche. I mentioned before I stopped with authority sites, and this is in part the reason. I would put up an article about 'red firetrucks' and I would have it rank for 'yellow firetrucks' AFTER I put a post up about 'yellow firetrucks'. Before I put the article up about 'yellow firetrucks' I would NOT rank for 'yellow firetrucks'. Google would decide both pieces of content were about the same concept and decide users would prefer one piece of content over another for the same KW. It messed my head up for a while. To fix this and pimp smack ranking I did the following: 1. Rigid SILO or website structure. I would have a very rigid structure to prevent over lap of key words. 2. No targeting alike KWs I would intentionally avoid some KWs which were close or could be close to another I was targeting. For example, I would have one post about 'Acne' and add the LSI anchors of 'Pimples' and 'Zits' to the article and use all of those KWs as anchor text. After doing that I would rank for all three KWs on a far lower SEO budget. 3. LONG content when targeting a KW I mean 1K + Words, but I shoot for higher. I got 'proof' for this from the user myopic1 in his thread HERE. Here is the deal, when I put more money into better content which is rich and long, I would rank for more KWs more easily. Google would figure out my article about 'Acne' was about any red or white bump on the skin and rank me accordingly. This was it. A couple super easy changes vastly increased my revenue. SEED Key Words Time for some more of my typical content for this type of thread... a lot of text because I really do not see many explaining this topic as well as I want to. For the previous point two users recently chimed in and addressed the issue and did a fantastic job I could reference. What is a SEED KEYWORD? Well, how I define it is this: The Seed KW is the main KW your article or site are about. When I hire a writer I give a broad topic which is my Seed Keyword. For example, if I wanted an article about 'Acne' my seed KW would be 'Acne'. But that is not all my article is going to be about. This directly relates to the LSI point. I then do KW research on the Seed KW and find LSI KWs, related KWs, and long tail KWs. I look for any related KW I may rank for by targeting the single Seed KW. Lets say we go to buy a KW, and the seller gives you one 'easy' KW with 1 CPC and 1,000 + searches. All looks good, right? By digging up the Seed KW and doing additional KWs you will find a plethora of low hanging fruit which your article will most likely rank for without any links because you mention the KW a couple times in the article. To clarify, the Article example is about 'Acne'. My LSI I would include in the article would be: Pimples Pimple Zits Zit Etc I would also look for long tail KWs of varying competition to make sure I reference a KW I may rank for. With the Seed KW of 'Acne' I would include the KWs of: Treatment for Acne How to get rid of Acne Home remedies for Acne Etc I dig up any combination of keyword my article about 'Acne' would rank for. When I send my writers instructions for an article, I format it like this: "Main KW is Acne. Please include LSI and Long tail KWs of: Pimple Pimples Zit Zits Treatments for Acne How to get rid of Acne Natural cure for Acne Treatments for Pimples How to get rid of Pimples Treatments for Pimples Etc. Please have main KW below 2% key word density and other LSI KWs below 3% combined." This makes it hard on my writers, so I do pay a lot more for good content. It takes a real expert to include some of my combinations and it can be tricky. Lannister and Aluminum are the better two off of BHW I have had do this for me, the rest I had to hire out of BHW and train up which is awful. I end up saving a LOT on content writing for my money site by having one epic article hitting many KWs. I also save a LOT on link building. That Seed Keyword and Article an now be pumped up by a hyperlink, branded URL, and PBN posts with any of the aforementioned KWs, or LSIs as anchor text. This gives me a lot of utility to avoid penalties and be more aggressive with my link building campaigns. Domain Prepping! The last point of which skyrocketed my income came down to planning my resoures. Something I only recently ot down properly. Part one of domain prepping is when launching a new site. I would do some basic foundation link building to a new domain I made which made later SEO and ranking easier. The most commonly done things include: 1. Press Releases (One a week) 2. Manual outreach Guest Posting 3. Business Citations 4. Audio / File / Image sharring 5. Charities / Local business or news sites 6. Pump up contextual referring domains (Web 2.0s, PBN posts, Edu posts, etc) These six are the most commonly done things I do to a new domain I plan on using for the long term and want to make it easier to rank every article on the site. You would be surprised how much a Press Release can help make heavy lifting easier later on. The second part of domain prepping is where I had to learn to allocate my resources. I am one person and can only do so much in a day. I outsource a lot and have VAs. I still struggle to get some projects done in a timely manor. What I started to do was: 1. Do KW Research 2. Order Article for the KW 3. Put up an inner page on my domain the article will go on. 4. Create the perminant URL for the eventual article. 5. Build a low volume of higher quality links. 6. Order PBN Content 7. Set up Web 2.0s and Edus to post content on. So after step 7 (Which is normally a day or two later) I typically get my several thousand word article in. I post the article and then use the 'submit to google' or 'fetch as google' URL submitter you can find HERE. What difference does this make? As soon as I put up my article and submit to Google my KWs pop into SERPs. Every time. This simple trick speeds up my SEO process. For churn and burn I do things differently, but the crux of my link building and SEO revolves around prepping the domain or page I will eventually use or make. Some of what I do for prepping involves ranking a lot of various KWs of various competition, so I have a good idea of what I need to do. TL : DR To put this simply (For those who dislike my ramblings): 1. Make your articles about more than one specific KW 2. Diversify LSI within the article and for link building 3. Prep your domain and pages before the site is even launched These three things make ranking and SEO a lot easier and faster for me.