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How I rank peoples sites for terms like credit cards, holidays in{location}, loans e.t.c

Discussion in 'White Hat SEO' started by wannabie, Mar 14, 2012.

  1. wannabie

    wannabie Elite Member

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    One thing I notice on this forum is the crazy amount of people who reckon they get a slap because of a service, because competition spammed your site blah blah blah - Blame anyone except yourself ;)

    You know why you don't rank your websites for more than a few months?

    Two words = Link Diversity

    This is a thread is a shrunk down guide of the process that I run through when I get hold of a new site or client, I stick by it and to date I have NEVER been affected by ANY google panda updates (expect for sites I have deliberately got slapped to test for our SEO networks , see Sig)

    However, I have seen some small dances in Google and this is down a to handful of sites I may have had links on getting slapped but shit happens

    I'm not going do into the details of onpage SEO, there is loads of guides on this forum so use the search function but I will say this.........If your onpage SEO is shit then YOU ARE WASTING YOUR MONEY so step up

    Anyway this is what I do for new and old sites

    Check the competition

    Not just the competition for 1 keyword but I put all the keywords together and see which sites come up the most and then pull all of the backlinks from SEOmoz and MajesticSEO

    I then filter the backlinks down to 4 link types and mark them like below

    1: Free and achievable like directory's, social bookmarks, link.html/.php pages and I work these links

    2: Time consuming links like web 2.0, guest posts I work out an action plan

    3: Links that cost and this will include advertising links, private networks. basically anything that you can tell that your competition has paid for

    4: Crap links, scraped blah blah (crap you don't want)

    The whole purpose of the process above is to find links that you can copy or pinch, work the list and grab what you can

    Once you have done that you should be able to work out what you can get away with on your own website link campaign

    Did you know most of you get slapped?

    Take a look at the term term car insurance in Google and run a quick backlink check on the top 10 results, do you notice anything?

    If you don't then what you should be noticing is that 80% of the sites aiming for car insurance terms are really heavy on link buying and press releases, you know why Google doesn't slap the big boys? (expect for when Google decide to out some big company like Jpenny or Gocompare)

    Well its simple really, they don't because of the amount of sites that do the exact same thing and this is why you get caught cheating quicker then they do.

    What you guys do is jump into a niche without checking your competition, batter your sites with the same old senuke links, AMR and scrapebox which looks completely different to what your competition might be doing...........You raise your own flags to Google, you're pretty much standing there with your pants round your knees waiting for a kick up the arse

    If your competition doesn't have 100 blog post links then don't waste your own time buying tons of blog links, instead use blog links to strengthen and mix up the links you have copied from your competition

    Once you know your market and competition

    If you have done the above you can start to REALLY step up your SEO

    Outreach

    Firstly you DO need decent content, once a month write a 1000 article based on your niche then run a search in Google, grab the first 100 or so sites and email them with 2 things in mind

    1: You want a guest blog/give content
    2: You want them to link to your nice article

    You will be surprised on how well this can work, I also add press releases to this and email that to target sites

    Use software like Tweetdeck and open up all of the columns and keep and eye on terms like "guest blog +keyword" I have 2 tweet-attacks open at once for 10 hours a day, as soon as I see someone post in my niche Ill reply to them and blag a guest post and I normally get around 6-10 posts a day just from this (Ok I have content writers on my team)

    I also keep an eye on sites like Topsy.com and set up alarts for terms like "guest blog +keyword" and from this ill get a further 2-10 posts every couple of days

    Authority

    A way to gain authority quickly is to donate some to high pageranked sites, I have a list of 50+ pr5+ websites that take donations in return for a link for anything between $30-$500

    I won't share this list but use terms like "open source software" "Donated" and have a good shop around, I normally spend about £1000-£2000 on a startup site doing this. I do not use direct anchor text links but I use brand + keyword

    This will get your domain trusted by Google, it does help with SERPs but remember this is about authority only, from doing this I can normally get a PR0 site to PR5/6 within a few months (along with other link stuff)

    High end web directory's/business
    directory's

    Personally I hate them but they're token links and they DO gain you trust from Google

    Randomise brand linking

    When you have done the above you should start throwing in web 2.0 links, social bookmarks blah blah blah

    What I mean with this is that you do everything under your brand, sign up to the accounts under your brands and use UNIQUE and QUALITY content, focus your anchor links like brand +keyword

    Don't worry about footprints, Google DO NOT mind you promoting your site/brand, what they DO MIND is you spamming the shit out of the internet, make EVERYTHING look like a marketing campaign not an SEO campaign


    Outsource

    You should only do this once you have spent a couple of months doing the above, if you do the above for a a while then you should have already fitted in with your competition and stayed under the radar

    Don't think to yourself that now you have done all of the work you can simply outsource the rest and be done with it (well sort of)

    You need to keep your links random and and you certainly need to outwit your competition, if they have 100 link network links then you need 200 but make sure that yours are from different services or networks

    If they have 500 directory links then order 200 from one service, then 200 from another service then do 400 of your own submissions

    The same goes for any types of links, copy the competition then hit harder with than competition but don't put the eggs in the same basket

    Stay focused and don't be lazy, gain authority along with SERP position and you will be laughing to the bank

    And my last tip of the day is this..............

    Your SEO campaign can seriously damage your website value if you ever wanted to sell it, say you have a websites that's earning 50k a month but you have a black and white link profile of spammy one track links, its not if you get caught its WHEN you get caught and more and more businesses have clocked on to this so your website would be worth nothing betime a decent SEO tears your site apart if you chose to sell it

    Anyway, I hope that helps at least one of you




     
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    Last edited: Mar 15, 2012
  2. KHer0

    KHer0 Senior Member

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    Actually It Helped a lot , Thank U , And I guess I was right after all. I can create Web 2.0 Profiles and always brand my name. Google doesn't care if u are Branding urself as long as u are not using crappy content to do it. If ur link comes from useful content they don't give a shit who wrote it :)
     
  3. manny521

    manny521 Supreme Member

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    A great read. Opened my eyes as to what I should be doing.
     
  4. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Wow, great post:) +11
     
  5. jimbo87

    jimbo87 Regular Member

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    Well written mate.

    Thanks

    James
     
  6. 3rdRock

    3rdRock Newbie

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    i liked your last advice.
    thanks.
     
  7. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Very helpful all round. +20 coming your way!
     
  8. Eagle Eye

    Eagle Eye Senior Member

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    Very useful advice. I need to get to work now as I have been doing a few things wrong I guess. Thanks for the help
     
  9. TrevorB

    TrevorB Jr. VIP Jr. VIP Premium Member

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    OK, real stupid question here. Don't bash I think my head is not working properly right now. lol

    What do you mean by "brand +keyword"?
     
  10. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    It's an Algo, of course it can be gamed.
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    I saw that... saw the OP and thought I needed an extra shot of hemoglobin or something until I read the content.
     
  11. The-A

    The-A Newbie

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    man that's a huge budget
     
  12. bk071

    bk071 Jr. Executive VIP Jr. VIP Premium Member

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    Thanks for the helpful post, Dan.
    +21!
     
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  13. todor

    todor Regular Member

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    I hope everyone who reads Wannabie's opening post realize this is a pure gold from one of the best and experienced SEO guys out there.

    Thank you very much, Wannabie, for out-of-the-box thoughts you shared with us.
     
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  14. Envyliciouz

    Envyliciouz BANNED BANNED

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    Word by word this post is awesome! Thank you wannabie. I wish I could get you a ton of rep as bk071 has done.

    God damn, look at that rep power :eek:
     
  15. wannabie

    wannabie Elite Member

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    Brand is.........your brand ;)

    For example;

    Confused Car Insurance
    Golden Credit Cards
    Blackhatworld SEO Forum
     
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    Last edited: Mar 15, 2012
  16. richim1

    richim1 Guest

    Great post...
    Thanks
     
  17. wannabie

    wannabie Elite Member

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    SEO Delivers The Best ROI ;)
     
  18. fistor

    fistor Regular Member

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    Good read :) Thanks ! really helpful
     
  19. webnise

    webnise Regular Member

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    Guess what, this can never come at a better time than this when I am going to take on such a challenge for one of my client :)

    I totally agree with this and I follow the exact same system.

    I have created an excel sheet with all of my 12 competitors backlinsk from SEOMoz, Majestic SEO, ahrefs and I know what their focus area is and I have everything lined up whenever I will start my link building campaign.

    It is very true that G doesn't hurt the big sites that buy links because the percentage of those bought links might be very less in comparison to their natural links as such sites get links from high authority sites (mostly). Atleast this is what in my case.

    With recent G update 3.3, it is important to have a good link diversity, link velocity and proper onsite SEO to stand with a chance to rank for competitive keywords.

    Also, I would like to mention that you need to vary your anchor text and mix it with naked URLs to make it look natural. This is what has worked for me when I ranked a site at no.7 for 'second hand cars' without much help from onsite (as it was flash and client was not listening to my onsite recommendations..I hate such clients !!)
     
  20. jiggsaw

    jiggsaw Regular Member

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    This was a damn good post. People make SEO harder than it needs to be. See what your competition is doing to rank. Do that and then do more.