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How i Raised 500k real fans in facebook with 1k spent over 3 months

Discussion in 'Social Networking Sites' started by jonheres, Oct 8, 2011.

  1. jonheres

    jonheres Registered Member

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    Hi Guys,

    just thought this might be interesting to some , so i will share it.

    I wanted a facebook page with high engagement. Not those kind of pages with huge numbers but no interaction (edgerank close to zero)... so i thought it well and decided to go with the patriotism line.

    I builded a FB page about the country i live in . It is called eg: "I am American"

    I post 2 status updates every day about my country:

    Info about: National Gastronomy, National Beauty Queens, Festivities, Traditions, Folk stuff, Politics, Famous Nationals ,etc...

    engagement is amazingly high.

    I started one group of ads.

    Targeted to everybody over 22 yrs old, in my country.

    The ad picture is a FLAG of the country.

    The text of the add reads something like: "like this if you think this is the most beautiful flag in the world"..

    CTR? above 17% .. cost per click ? .. around 0.02 - 0.03 ... Convertion (likes) arounf 80% of those clicks...

    so doing this i spent around $100 in one week and got up to 30k in that page.

    The next thing i did is i made another FB page.

    This time about Jobs offers in the country. Setted up the the aweber form to collect emails...

    There was an aerosmith concert comming.

    Made an ad. The add reads "Win 2 VIP tickets to the aerosmith concert"

    Picture of Steven tylers big mouth singing.

    CTR -- 19% ...

    CPC ? 0.05

    It directs to an external landing page.

    There i settup a text like this:

    "Want to win 2 vip tickets to aerosmith?.. its easy .. just follow this steps.. "

    Step 1 .. click like in the 2 buttons: (insert my FIRST page like button , and my NEW page like button)

    Step 2 - hit the RECOMMEND BUTTON and then THE SHARE BUTTON.. share it with 10 friends ... - I inserted here the RECOMMEND button.. my landing page got all the og: tags setup with a nice share message that is posted to peoples wall ..

    steven tylers picture and title says: Win 2 tickets to aerosmith.

    Step 3 : Subscribe to our newsletter .. aweber.

    Well... i spent another 100 dollars in ads.. .it is amazing how viral the recommend button can be ...

    I won over 30k fans for both pages... plus 10k subscribers ( i think i got short since they have to DOUBLE opt in .. and not all of them do .. )

    i have done this system many other times .. invest 100-150 in ads, and get back a LOT .. LOT of REAL fans..

    so i guess this is not a totally free system .. but perhaps some people may be willing to try it ..

    Sweepstakes + like and share buttons in landing page = VIRAL ..


    Oh .. by the way... i have already started monetizing.. i already got back my 1k invested in ads... and much more =)


    cheers.
     
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  2. TheWiTchDocter

    TheWiTchDocter Registered Member

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    This is a pretty good idea. It can work for promoting your own local business too if you have one. If not start one. Think it should work. I will try it with my own. thanks for info. Don't know why i am first to reply:confused:
     
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  3. Kryptonite101

    Kryptonite101 Junior Member

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    So you got Loads of Aerosmith fans... how many?
     
  4. tubeincreaser

    tubeincreaser Regular Member

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    Did you actually give them tickets or not?
     
  5. jonheres

    jonheres Registered Member

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    It seems that Mr Tyler and Band appeal to a wider range of people i originally thought ..

    You see, i targeted the ads to people older than 25 ... but after it went viral i started to see people under 25 liking (with recommend button) the landing page --- so i guess the answer is yes.

    In 2 weeks of duration i got 14k fans for each of my pages (5 pages like button i put in the landing page for the promo) Step 1 was to hit "like" in the 5 of them..

    I spent around $110 running the ad... it got an amazing CTR that went slowly downhill as everything else.

    but i got 14k people to like my pages and almost one third of them subscribed to my mailchimp newsletter for my daily deals site..
     
    Last edited: Oct 14, 2011
  6. jonheres

    jonheres Registered Member

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    It can be tempting to create an user profile with the picture of a regular joe or jane doe... but in the long run i think taking the pictures of the winner. .with your brand will benefit you more.

    I called the promoters of the concert and i got a 70% discount on the tickets... ithey loved what i did to spread the voice..

    I guess it all depends on what you want to accomplish.. since i am looking to get REAL fans.. it doesnt matter the number, but more that they are REAL .. i am trying to show myself as legit as i can ... i want them to click and convert without any worries in the future!
     
  7. ankee0939

    ankee0939 Junior Member

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    Awesome I've been taking some attempts at building fan pages using ads but haven't had the success you have had so far. But this is great encouragement :D

    Since your main fan page seems to be only targeted by country and not by a interest did you just test the shit of out of different niches to see which converted the best or do you mainly use it to build targeted email lists and targeted fan pages? I'm assuming your job page makes you bank since every network has loads of offers.

    You say its really active so how many likes do you get on average per post?

    Are you making more money through pages or your email lists?

    Would love to hear how much you are actually making from all these pages/email lists. 5k a month? 20k?

    Thanks!
     
  8. kirkonpolttaja

    kirkonpolttaja Senior Member

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    Can someone lighten up the room a bit... so does this kind of sites stick? or will these get removed?

    Very good step-by-step method, should try this out when i have time and my other project has cometh to an end.
     
  9. jonheres

    jonheres Registered Member

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    Hi .. =)

    The beauty of the Main Country page, based mostly on patriotism is that it gets the volume of people. The only thing they need to have in common is that they love the country they were born and EVERYTHING about it.

    Some love national food. So i post about traditional recipes from time to time.

    some love national music bands. So i put mini biographys and links to youtube videos about them.

    Overall i get around 1,300k likes per post .. but for example, when the national soccer team has a game, i watch the game and comment the goals etc...

    This is an example post that will get me up to +10,000 likes:

    "My Country Name" HAS JUST WON!!! 1-0 Against "OTHER COUNTRY NAME" .. GO!!! I LOVE "MY COUNTRY NAME" WE ARE THE BEST!!!!

    yes.. is reads shollow and stupid.. but it drives crazy engagement levels.. so my edgerank is pretty stable in the high numbers .. i try to post daily 3 or 4 times when theres no live events o relevant shocking news going on!..

    From there i have been filtering stuff... what i do , for people to be intereste and NOT UNSUBSCRIBE OR UNLIKE the page, i do the following:

    INTERESTING POST HERE OR RELEVANT STATUS UPDATE 2-3 LINES LONG.
    line break
    line break
    Are you without a Job ? LINK to LANDING PAGE of my new national job site. (mailchimp)

    the job site landing page has mailchimp an OF COURSE LIKE BUTTONS of my pages.. .

    so i play it like, GET THE DREAM JOB OFFER IN YOUR EMAIL IN 2 STEPS! FIRST, LIKE THESE (INSERT LIKE BUTTONS) .. then subscribe.. insert mailchimp form...

    I am selling Job offering emails to merchants looking to hire .. =) this is EASY money ... just spend time working on a GOOD form.. that has JOB FIELD and Salary range.. when you are around 20,000 subscribers, people will love you and you will get payed... just send the offerings to the groups people subscribed. Merchants will get targeted people , and people will get targeted offerings without unsubscribing since they are not getting email everyday!

    about banking,.. yeah i am banking .. cannot really talk about numbers, but i can tell you i do small sponsored link insertions in my status updates .. VERY NON SPAMMY text, with URL shorteners.. and i NEVER let the status update become a link.. just status update or I upload a Picture.

    I charge around $X for each mention to local merchants .. an i have at least one everyday now ...

    I do bank a lot more since i do have a daily deal site.. and this system is one of the anchors i have been using to get traffic my way and growing my fan base and subscribers with REAL converting people..

    Hope this helps!
     
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  10. jonheres

    jonheres Registered Member

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    This is totally white hat.. just trying to twist things to get them viral and not spend too much money on facebook ads ... (ads ARE important)

    trying to make my money worth as much as i can!

    =)
     
  11. m0nster

    m0nster Senior Member

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    great stuff and details thanks for putting it together worth the read -- so your doing ppm i'm guessing?
     
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  12. derago21

    derago21 Jr. VIP Jr. VIP Premium Member

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    Great Post Really :)
    Bookmarked, I will give it a try...
     
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  13. EvilEmperor

    EvilEmperor Jr. VIP Jr. VIP Premium Member

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    Gonna bookmark this, interesting!!
     
  14. ownageplocks

    ownageplocks Newbie

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    It's tempting to say that one should use ads to promote your facebook fan page. You may run the risk of losing your big investment with one slip. Facebook unfortunately does not like spammers on it's site.
     
  15. jonheres

    jonheres Registered Member

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    You should read more mate. Facebook Ads are the NUMBER 1 way recommended by facebook to promote FB Pages and gain visibility.

    Yes.. facebook hates spam, that is correct. Then Again, who is spaming ? Cause this thread is definetly not about spaming facebook.

    You should give some time to read FB TOS. It Clearly states the right way to run sweepstakes and promotions.

    This system does not use an app, all the actions are being taken outside facebook (in a landing page) , where is clearly stated that the promotion has nothing to do with facebook and any of its brands.

    Besides that, i am converting my visitors into email subscribers, so i guess if facebook shuts down any of my campaigns, which i dont think will happen, i can keep monetizing my investment since day 1.

    I dont think this system will cause any problem since its pretty legit. You just have to go ahead and give a real price to the real people that participates. Dont scam them so they wont complain.

    If facebook is making any money and NO people is complining using the report buttons , etc, all will be fine.

    Cheers,
     
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  16. jonheres

    jonheres Registered Member

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    Thanks! .. I mixed a bit .. some ppm and some ppc.. =)
     
  17. tubeincreaser

    tubeincreaser Regular Member

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    Has anyone tried this? Going to be trying this in a couple of weeks!
     
  18. richboy121

    richboy121 Newbie

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    yaaahh any reviews please will be appreciated thanks
     
  19. jonheres

    jonheres Registered Member

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    Hi Guys ... back to this thread after a couple of years lol ...

    So my original page is in the 300k numbers now .. mostly organic.. and my satellite pages are in the 100k range ... I still do sweeptakes to redirect fans , but not using the like button itself .. facebook started asking people to "confirm" the like ... so i changed my main domain for my landing page and designed buttons (jpgs) .. with a new window to open (_blank) .. and have people like the url/pages i want in facebook itself ...

    So what im doing now is redirecting most of my fans from my big page .. to my other satelite pages .. and running a normal sponsored ad for my big page, but most likes are organic from shared content ... talking abouts are around 70% of total population ..

    Cheers
     
  20. barrier breaker

    barrier breaker Newbie

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    Hey Jon, would love to talk with you regarding a business opportunity. Add me on s.k.y.p.e (drestreets)